Hundred Round Pants Industry To Abandon The Main Garment Industry To Create Cross-Border Electricity Supplier Comprehensive Ecosystem

Discard clothing Main business Hundred round trousers industry After the transformation of cross-border electricity supplier appetite, in improving the export platform construction, at the same time, is also planning to build cross-border electricity supplier comprehensive ecosystem. Cross border treasure Electronic Commerce Limited by Share Ltd (formerly known as "100 round pants industry", hereinafter referred to as "cross border pass") announced recently that the total amount of funds raised would not exceed 2 billion 710 million yuan for cross-border import e-commerce platform construction projects. At this point, the brand import and export platform is basically formed. Although the scale of investment is also in the forefront of the industry, however, from the perspective of earnings, there is indeed a heavy thunderstorm.

The announcement indicates that the cross border pass will not exceed 130 million shares at the base price of 20.92 yuan, and the total fund-raising will not exceed 2 billion 710 million yuan. It will mainly invest in the import business platform, export B2B comprehensive service platform, warehousing and supporting projects. Among them, the estimated investment amount of the first two items is 1 billion 580 million yuan and 630 million yuan respectively, accounting for 81.5% of the total amount of fund-raising. In addition, the cross-border pass was granted a 51% stake in Shanxi Golden Tiger Information Service Co., Ltd., which had just been granted the business license by 17 million 930 thousand yuan. Cross border side said that the company will be in the "B2B+B2C", "import + export", "platform + self" and other areas of strategic layout, to create a diversified cross-border electricity supplier comprehensive ecosystem.

Cross border links, which once invested in mergers and acquisitions to export business, are actually more ambitious. In June of this year, the hundred round trousers industry was renamed cross border pass, and before its renaming, it has invested in three export oriented cross-border electric providers, namely, Shenzhen Qianhai patunson Network Technology Co., Ltd., Guangzhou brun Trading Co., Ltd. and Shenzhen Tong Tuo Technology Co., Ltd. A month later, the cross-border investment of 48 million 400 thousand yuan by its own capital, through the way of capital increase, invested in Shenzhen's cross border Agel Ecommerce Ltd easy import business, and the proportion of import business strategy increased. Cross border links said that the company plans to build heavy gold within two years to build its own platform, mobile terminal, O2O line experience shop, etc., to create cross-border import business system.

Despite its generosity, there is still a great gap between ideal and reality. According to the cross border China Daily report, cross-border cross-border business revenue is 1 billion 80 million yuan, accounting for 90.6% of the main business, and domestic business revenue accounts for 9.4%. Cross border links believe that the industry's internal homogenization competition is fierce, and the core business category of mainstream enterprises has a high degree of coincidence. The profit contribution of the import business may be lower than the scale contribution.