Promotional Discounts: Let Sales Speak With Skill.
As long as your discount is publicizing, your product is absolutely hot.
However, we can not achieve this reality.
Therefore, Xiaobian summed up how to deal with discounts?
1, the sales consultant is telling the truth, but do the customers really care about this problem? This is really different from person to person.
Constantly emphasizing whether discount can always be positively promoted, otherwise, such behavior may still give customers negative feelings, and sales consultants sometimes need to think carefully.
2, the discount is to be said, but not necessarily from the beginning. If customers like a certain style, then discount will have a greater effect on the paction.
But if customers don't like it, every discount will only make the customer feel that the brand is not worth the money.
3, a sales consultant should have a recognition that discounts are attractive to some customers, but customers who are usually discounted by discounts do not like to be regarded as people who only recognize discounts and greedy for petty advantages. Therefore, they always emphasize that they are not a greedy and cheap person, but are afraid of being regarded as greedy and cheap.
4, if we want to make quick turnover, sales consultants can change the direction of communication in a timely manner after being sorry, and focus on the needs of customers to re lock and emphasize the value.
Talk about what customers want to hear, not what I think is important.
Effective
Communicate
It is absolutely not the end of my speech, but the most important thing that comes out after I finish speaking.
5, discount is just a way to promote sales, and it is also a way to reduce the threshold to let customers experience our brand, but it is definitely not the only sword that can kill customers.
6, a sales consultant who is not confident with himself always uses the way of "lure" to attract customers. The customers around him are all very fussy and the customers who pick up three of the price pick up four.
7, discount must be based on merchandise.
value
And selling points make sense. Most customers do not buy our products for a simple discount.
8, sales consultants need to exercise their ability to interpret products, rather than blindly believing that discounts are omnipotent. Opening and closing are discounts. This will only make customers think the brand is nothing but cheap and discount.
9.
Discount?
It is very important that meaningful discounts are more important. If the customers are not interested in the products themselves, then the less discount customers will not have the feeling of getting a big bargain. For the brand, they will lower their profits, but they will not get the loyalty of their customers, or even gradually develop the habit that customers do not consume without discount.
Seasonal holiday promotion is a good time for store performance growth, but how do you know discounts?
Free, free or free, and so on, as long as the word "Bai" appears in the slogan, this product is generally very popular.
Health - health is more important than money, so more and more products want to be linked to health, and do not prolong their lives.
The advantage is that consumers will be very excited when they see "benefits" from advertisements.
So even if products or services are flawed, smart manufacturers should lead consumers to "benefit".
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