Chinese Clothing Brands Such As Shanshan And Seven Wolves Are Facing Unprecedented Difficulties And Forced To Seek Pformation.

According to the statistics of the China National Business Information Center, hundreds of key retail enterprises nationwide in August this year.

Retail sales of commodities decreased by 4.4% over the same period last year, and the growth rate increased by 1.8 percentage points from the previous month.

Statistics from the National Bureau of statistics showed that in the first half of the year, garment enterprises above Designated Size completed 14 billion 198 million garment production, an increase of 1.36% over the same period last year, an increase of 2.40 percentage points lower than that in the same period in 2014.

At present,

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When the domestic clothing brand encountered unprecedented difficulties, it was forced to seek pformation.

It is reported that in the face of the industry plight encountered in recent years, 80 companies in the textile and garment sector, 23 companies choose to cross industry development, the original main business, or insist on or give up, the remaining 57 companies or focus on the main business, or in the field of extension related to the main business.

Shan Shan and YOUNGOR also started in Ningbo. There are many similarities on the road of pformation, which spares no effort in real estate business and financial investment.

At present, the capital network of Shanshan has already covered insurance, banking, securities, funds, futures, financing leases and other fields, and has invested in the development of outlets business chain in Ningbo, Harbin, Zhengzhou and other industries such as Mitsui real estate.

According to the planning of Shanshan, there will be 15-20 international outlets in China in the next ten years.

In addition, Shanshan is one of the first batch of enterprises to enter the lithium-ion battery material industry in China. Now it has become the largest and the world's first comprehensive supplier of lithium ion materials in the field of cathode, anode and electrolyte of lithium ion batteries, and takes this as the entry point to enter the field of new energy vehicles.

Performance continued to decline, seven wolves plan to spend 1 billion yuan to set up a wholly-owned investment subsidiary, to participate in the investment clothing industry and related fashion industry, retail consumption industry, "industry + investment" strategic pformation outline is increasingly clear.

At the same time, the seven wolves entered the micro Meng shop to test the water micro business to expand the mobile terminal consumer market.

Last year, Li Ning Co, which closed more than 500 stores, officially announced the slogan of "everything is possible" and announced that the slogan is to match the pulse of the times, and force Internet + to strengthen cooperation with millet.