Sasa Golden Week, Hong Kong And Macao Sales Plummeted

Although the number of mainland tourists who visited Hong Kong during the past eleven National Day golden week has increased, it has resumed growth, but retailers in Hongkong have not gained any benefits from mainland tourists.

Southeast Asia's largest beauty chain retailer SA SA International Holding Ltd. Sasa International said on Sunday that its sales in Hong Kong and Macao fell 10.4% during the National Day golden week, which also plummeted 8.7% in the same store sales.

In order to further close to mainland consumers, Sasa announced last month that JD.com Inc. (NASDAQ:JD) Jingdong will be set up to purchase Jingdong worldwide and develop the electricity business in the mainland of China.

Sasa said the bad performance of the National Day golden week was mainly due to the decrease of passenger flow and the weakening of consumption ability, which led to a 10% drop in the consumption of mainland tourists. Although the total number of pactions recorded a growth of 1%, the average number of tourists per paction in Sasa continued to decline over the past two years, and the 12% plunge during the golden week.

It should be noted that the wealthier class in mainland China has no longer patronized the retail market in Hongkong. At the most, Hongkong airport will be used as a pit point because many people in Hongkong have carried out more extreme anti water operations in the past year, causing many mainland tourists to panic.

according to

According to immigration statistics, the number of mainland tourists entering Hongkong in the golden week of 2015 was 2.3% higher than that of last year, but a considerable part of it came from pit tourists and student visas. Therefore, it did not lead to Hongkong retail market, while a number of retailers did not see "data" during the golden week.

Embodiment.

During the May 1 holiday this year

Same store sales also once recorded a 8% growth. In the past few months, Hongkong's retail data showed that after the hard luxury category of jewelry, watches and precious gifts fell to the bottom, clothing, department stores and beauty products began to lead. Sasa, the most representative of Hongkong beauty industry, was the most natural prophet of Spring River heating. In August, sales of pharmaceuticals and cosmetics in Hongkong fell by 5.1%.