"Closing The Tide" Hits The Gate Of Ningbo Jiangbei Wanda Department Store

Ningbo tradition in recent years

The state collective encounter cold winter, large commercial square because of the bloom, the number of surge, the competition situation is also more and more severe.

What is the way out for the traditional retail industry in Ningbo, which is facing the tide of real retail sales sweeping across the country?

Most of the shelves of Tesco supermarket have been emptied.

The announcement said Jiangbei Wanda shop will be closed on the 25 th of this month.

A few months ago, there were many rumors about the closure of Tesco supermarket in Jiangbei Wanda Plaza, but the answers were repeatedly answered by reporters.

During the National Day holiday, media reports said that in October 8th, the Tesco supermarket, which had been in operation for many years, would be closed for business.

Did Wanda shopping mall stop business? Yesterday morning, reporters came to the scene to verify.

At the entrance of the Tesco supermarket on the ground floor of Wanda Plaza, Jiangbei, there are still security guards on duty, but a large piece of the supermarket has been emptied.

Most of the rental shops outside Tesco supermarket have been closed down.

At 7000 square meters.

A walk around Wanda store in Jiangbei, the reporter found that about 70% of the shelves had been emptied, and the shelves were stacked with packaged goods.

The whole supermarket has only some fresh areas, bags and other parts. Some clothing and department stores also focus on clearance.

The reporter picked up a bottle of lotion at random, and found a discount of 80 percent off.

There were 25 cashiers in the supermarket, and only 2 were opened yesterday.

"Why should things be so closed? It's not convenient to buy things later."

A customer pushes a cart across an empty shelf.

Tesco supermarket opened in December 2010, and many nearby consumers still remember the grand opening day of the supermarket.

"Tesco supermarket opened with the square, and there were no big supermarkets around. There were no crowding in on the first day of business."

Ms. Xu, who lives in Tianshui home, said, but in recent years, there are more and more large supermarkets nearby. Lianhua, Metro and Europe are coming.

At the entrance of the supermarket, the reporter saw a notice posted yesterday, titled "thank you for your support."

The notice said: "due to the adjustment of the company's operation, the Jiangbei Wanda store will begin its business in October 25, 2015.

Member points will continue to accumulate before closing, and the coupons and cash coupons of member customers can continue to be used in Tianyi store, Tesco supermarket.

For the Tesco shopping card purchased by Wanda store in Jiangbei, the supermarket will refund the money from October 25th to 31.

"The closure of supermarkets is due to the adjustment of the overall format."

Tesco supermarket public relations manager Dong told reporters that at present, Tesco has 8 stores in the urban area of Ningbo. After the closure of Jiangbei store, the operation of other stores is normal.

The staff of Jiangbei Wanda store can choose to go to other stores.

Jiangbei Wanda Department store closed

The third floor of the original shopping mall has become a children's playground.

Since January this year, there has been news about the closing of Wanda Department Store in Ningbo on the Internet.

Yesterday morning, the reporter came to Wanda Department store, located in Wanda Plaza, Jiangbei.

At the entrance of Wanda Department Store on the first floor of Wanda Plaza, the gate has been closed. There are many floats and clothes shelves in front of the door. Many clothes are being cleared for sale.

The entrance to the two floor of the original Wanda Department store was also closed. The original Wanda Department Store's clothing center was set up to provide a zipper.

Bian Bian and other services.

In the two floors of the original Wanda Department store entrance closed, there is a large warm reminder, which has "Wanda Department Store 1 floor, 2 floor format upgrading, please look forward to" words.

In addition, the contents of the warm reminder show that at present, Jiangbei Wanda Department store has become a children's amusement center on the third floor, the four floor is a children's Action Center, and the five floor has become a fitness center.

"The mall closed in August this year."

A salesperson on the two floor of Wanda Plaza told reporters that since the opening of Wanda Department store, popularity has not been strong, and the pformation of shopping malls has been going on for some time.

Reporters on the third floor of Wanda Plaza saw that the business area of the original Wanda Department store has become a children's amusement center.

The centre was opened in September 18th, the staff said.

Reporters learned from people familiar with the matter, Wanda Department Store in Ningbo, another store - Yuyao Wanda Department store has also been closed.

According to media reports, in the first half of this year, Wanda Group has closed 10 Wanda Department store stores with poor operations and compressed 25 poorly managed department stores. This year, Wanda Department stores also plans to close 45 heavily damaged stores throughout the country.

The withdrawal of the two main business formats of Wanda Plaza in Jiangbei reflects the embarrassing situation of Ningbo's large commercial plaza.

In March 2013, the Municipal Trade Bureau made a rough statistics. The large commercial square built in Ningbo has reached 57, with a total construction area of more than 10 million square meters.

Among them, Yinzhou District is the most crowded, and there are 6 commercial squares within 3 km of Wanda Plaza.

According to the international standard of commercial area and population proportioning "per capita 1 square meters", the commercial complex of Ningbo has been saturated.

In recent two years, there have been several large commercial squares in Ningbo, and the homogenization has made the competition more intense.

According to industry sources, before the national day, the total area of 170 thousand square meters of universal Yintai city opened, so that the number of hot commercial plaza in Yinzhou dropped by 10%~30%.

Lishi department stores closed in August

To pform and build city outlets

Since last year, the traditional retail industry in Ningbo has been caught in the cold winter.

In the past eleven golden weeks, sales of major commercial squares and shopping malls in Ningbo were equally bleak.

Statistics from the city commerce commission showed that sales of the five major commercial plaza, including Jiangbei Wanda Plaza, fell 13.51% year-on-year, while the sales of 6 department stores in Ningbo decreased by 18.31% compared with the same period last year, including 5 shopping malls showing negative growth.

After the withdrawal of supermarkets and department stores, how will Jiangbei Wanda pform? It is understood that Jiangbei Wanda Plaza will create a "socialized" consumption based on family experience in the future, mainly based on entertainment and leisure experience stores.

In addition to introducing children's amusement centers and other formats, it will also introduce sports, seafood theme restaurants and other brands.

It is also a closed door adjustment. The Yinzhou Lishi department store, which was suspended from August 1st this year, chose to pform into a "City outlets".

Li Shi department store, which is separated from one street of Wanda Plaza in Yinzhou, opened in April 2010. In the early stage of its business, it located high-end and high-end department stores, but it has been losing popularity since its opening.

At the beginning of this year, Lishi department store and India power group, which built the impression city, entered into cooperation, and managed by the Indian group to create the first city in Ningbo.

The city's outlets are mainly located in the urban areas with convenient pportation. The main brands are light luxury brands, and their products are sold at a price of 1~6 discount.

Yesterday, reporters learned from Li Shi that the investment progress of the city has reached 80%, and there are about 100 shops around the outlets, and 102 of the intention cooperative brands will be opened next month.

The whole shopping malls will include fashion, sports and leisure, parent-child space, food and so on.

Experts: either pformation or falling down to enhance services and reduce costs is also a way out.

In recent years, the department stores and supermarkets in all parts of the country have seen a "closed shop boom".

In Ningbo, for example, there are many supermarket chains such as Xinhua 2 supermarkets, agricultural and commercial supermarkets, Carrefour, Qiao Qiao stores and other supermarket chains since 2014.

What is the way out for the traditional retail industry?

"Just like the impact of digital products, the traditional film will never escape the fate of being eliminated. Now the traditional retail industry is facing the same situation: either pformation or collapse."

Professor Yan Guoqing, Dean of Business School of Zhejiang Wanli University, believes that the closing of the department stores and supermarkets in China since last year is mainly due to the economic downturn and the impact of the electricity supplier.

Also facing the crisis of the industry, Kodak, the first company to invent digital photography technology, fell down because of its slow response, and Fuji still struggled because of its earlier struggle to start film. In fact, it gave Ningbo enterprises a good inspiration.

"What consumers want now is not just cheap goods, but also valuable goods and services.

The pformation has introduced various innovative, high-quality experiential projects, diversified and multi formats, which is one of the ways for the traditional retail industry to survive.

Yan Guoqing believes that no matter how the economic environment changes, there is consumption in some places. The guiding ideology of retail stores should be pformed from traditional selling and selling services to providing services according to the needs of customers.

Besides, it is also a way out to reduce procurement cost and improve service quality of department stores.

As for the situation that Ningbo's large commercial square is facing saturation, Ningbo's trade and Commerce Department has also noticed this.

Reporters learned from the Municipal Commerce Commission that the business department is now investigating the major commercial outlets in the large urban area of Ningbo and strengthening the layout management of urban commercial outlets.

In view of the provincial implementation of the hearing system for a commercial complex of more than 5000 square meters and 30 thousand square meters or more, Ningbo will also pay close attention to the research plan and measures.