The Original Intention Is Very Beautiful, But Why Can'T Hangzhou'S "Box" Fire Rise?

Last October,

A new commercial body with "red magic cube" attracting eyeballs is opened on Wen Yi Road.

However, tasty, fun, creative stores, and a new complex to create 24 hours of business, "box", less than a year, facing the dilemmas of retail business, part of the business exit, the readjustment of business dilemma.

No traffic, no shops.

Even now, many people do not know what is in the red box located in the west of the city.

The original intention of investors is to integrate individual shops on the street into a big box, but the box is not yet interesting. Many retailers are complaining about the bad business.

Business: management is too chaotic, lack of popularity leads to business deserted.

"Set box" the whole decoration design style is the prevailing industrial wind.

At about two or three o'clock yesterday afternoon, the reporters went to the "box" shop, which was empty and could hardly see a few customers. It was said that only after the meal or weekend would there be a wave of patrons patronizing, bringing popularity to this place.

Reporters in the "box" for a few laps, the one or two floor of the retail shop is basically bleak, the two floor only two clothing stores and nail shops are still open, other shops are closed down.

At the beginning, the street shop was already hard to find.

The more lively is the third floor restaurant, but because it has not yet eaten time, it will also appear to be lacking in popularity.

For this situation, "box" merchants expressed their dissatisfaction.

"Management is really messy, and the management of shopping malls is frequent. Until now, we have not been able to know which leaders are in the" box box "management, and who have to answer the questions. Every time they call, they say they should report to the leadership, and then they will not know what to do.

A restaurant chain store manager said, "when it opened, the investors said that they had to do business for 24 hours, but at 10 o'clock in the evening, the lights on the mall were closed, so how could we do business for 24 hours? Some shops did not have much business. They often switched on and off." collection boxes "were not systematically managed at all.

There are many merchants Tucao, "at the beginning of the operation," collection box "did not invest money and manpower to do publicity and promotion, nor did it have the plan to fulfill the commitments promised to the merchants.

Before "collection box" said that in the top floor will open a KTV, so a lot of food and drink on the higher floor, want to sing.

It can drive food consumption.

But almost a year later, KTV didn't even open. "

A shopkeeper told a reporter about his dissatisfaction. "At first, there was a certain popularity. Since May and June, it has been a cold day.

An ordinary small shop has a rent of more than ten thousand yuan a year, a larger store of 4.5 million yuan, and the rent is very expensive, but there is no business and many businesses are hard to maintain.

Just like some of the merchants on my side, the lease is coming soon. It will not be certain if the contract is renewed. If they leave, they can't find a good merchant to enter.

Investors: the next stage will be dominated by catering.

In the Internet age, department stores, supermarkets, shopping centers and so on have been affected, and the department store industry is encountering Waterloo.

Under such a background, the "box box" is coming up with creative cards.

However, the lack of popularity, retailers complain, part of the business exit, "collection box" in trouble.

A few days ago, Li Zurong, general manager of Hangzhou Ji Ye Tang Industrial Co. Ltd., told reporters that "many problems faced by many traditional businesses are facing us now."

For those who want to withdraw, we will take some measures to deal with each part of the loss. Some shops are really not very good. We reduce the rent and they will take the investment in the shops themselves. "

It is reported that there will be a new round of adjustment in the next stage of "collection box". More than half of the formats will be mainly catering, including heavy catering, light catering and desserts.

"Catering has taken the lead. The background of the whole commercial complex is like this."

Li Zurong still has confidence in the new adjustment. The queen Park of Wulin Road is also invested and operated by them. "The last thing which stores can continue, mainly depends on the market reaction. The queen park is more and more catering dominated, and the clothing store slowly withdraws."

Industry: congenital deficiency leads to difficulty in integrating creative shops

At first, a collection of creative shops on the street, the birth of "collection box" made many young people expect it higher.

However, when we go there, we will find a circle of shops, and there are few creative shops.

Many people who have been there say that they haven't known what they are doing for nearly a year.

Zhang Huifang, a well-known real estate expert and general manager of Hangzhou win win institution, bluntly said that "collection box" is not like a product made by professionals who do business.

"The landscape outside is a big red box. It really attracts the attention. Besides, there is not a little publicity about what is in the box.

It is useless to have the eyeball economy. For the comprehensive commercial body, the choice of consumers is increasing. It is not possible to go in and see it. Now consumers are more and more concerned about what is good and good in the complex, but also the convenience of parking is not convenient, and the purpose is strong.

"Large complex, such as Yintai City, is now operating under great pressure. Don't say" set box ", so that the sword moves sideways. First of all, it is on the side of the Wumart supermarket near the west of the city. The location is not very right. It will position itself as a creative complex. The residents in the area are mainly residents, and there are not many people in the consumption creative industry, so it is difficult to form an atmosphere.

Besides, parking in this area is not very convenient.

People walking want to go in and have to climb the flyover. "

Zhang Huifang believes that the idea of a creative complex is a wonderful thing, but it is not very professional. It is not fatal to create a truly creative shop.

For the "box" plan to pform catering mainly, she believes that this adjustment is not too ideal, "there are many small restaurants around, many people are willing to eat in the street shop, if pformation into a Fasthotel may be more profitable."