The First Ecological Environmental Protection Fabric Event In China'S Textile Industry Was Held In Shengze

from China Federation of textile industry Hosted by the China Textile Information Center, the national textile product development center and the Wujiang Oriental Silk Market Management Committee of Suzhou municipality, Jiangsu, Suzhou, Wujiang, Shengze Town People's Government specially supported the "2015 the first China ecological environmental protection fabric design competition Review Conference" held in Shengze, which is the first eco-friendly fabric competition in China's textile industry. This pioneering competition jointly organized by trade associations and local excellent clusters has made ecological environment more important in the textile industry.

As the first authoritative and influential eco environmental professional event in China's textile industry, the organizing committee has received nearly 1000 pieces of ecology. Environmental protection fabric 。 The jury will gather authoritative experts and judges in various fields of the industry. The process of competition review can be considered as a seminar to explore the development, development status, development direction and breakthrough path of the industry's eco-environmental protection technology.

Cost growth is not the main pressure.

　　 clothing Why are enterprises unwilling to give priority to the selection of eco-friendly fabrics? Faced with this problem, unlike the expected answers, the pressure brought by cost growth is not a major obstacle to the downstream businesses of eco-friendly fabrics.

"Referring to the cost growth, in fact, the cost growth of eco environmental technology fabric to clothing production is not unacceptable. For enterprises, the cost growth of environmental protection fabrics only accounts for about 5%. In addition to the added value of clothing, the growth of fabric cost is not a crucial link. It is worth mentioning that from a global perspective, consumers are generally willing to pay more than 15% of the price to choose the clothing of environmental protection fabrics, so from the economic point of view, the cost increase is not a fatal cause. Fujian Qipai Group Co., Ltd. Zhu Wen design director of the purple standard research and Development Center said.

He believes that the most important reason why the concept of eco-environmental protection is prevalent in the fabric industry and in the clothing industry is not the cost issue, nor the lack of responsibility, but a very intuitive reason: it is not applicable.

The concept of "green environmental protection and environmental protection" is not the essential factor for clothing companies to choose fabrics. Zhu Wen said, "green" should be in the status of a golden supporting role. Before it, we choose fabric more important is comfort and fashion. If we can guarantee these two points, let's talk about environmental protection again.

Many fabrics sacrificed part of their wearability in pursuit of environmental protection, which is the biggest doubt of clothing enterprises for upstream research and development. "Although some fabrics ensure that they are harmless to the ecological environment, they neglect the consumer's wearing experience. A piece of fabric without comfort, even if it is more environmentally friendly, will not be chosen for clothing brand.

Shanghai Devil Nut design director Zhao Yilong also said: "the use of eco-friendly fabrics, there are some popular topics such as plant dyeing, raw liquid dyeing, and so on. I have had contact with this new type of fabric. Generally speaking, the fabric can be used widely and comfortableness, but a lot of colors and patterns that I want can not be dyed. The color is rather monotonous, and the two space in the design area is relatively small. I feel sacrificed part of the fashion."

Who will guide the consumption consciousness?

During the whole appraisal process, a category was mentioned repeatedly and repeatedly.

Speaking of consumer awareness of consumption, experts and judges invariably said: "if every category of consumers can be like consumers of mother and child brand, then the promotion of eco-environmental protection in China's textile and garment industry will rapidly enter a new stage."

Sui Lipei, general manager of Shanghai Mulde Garments Co., Ltd., said: "fifteen years ago, the world began to force the eco environmental protection of textiles to reach the standard. In China, the work has been promoted for nearly ten years. From the current situation, the R & D consciousness of the fabric enterprises basically covers 80% left and right sides, while only 20% of the clothing enterprises with strong environmental protection consciousness. People in the industry know that the cost of eco environmental technology is not very important to the cost of garments, mainly because of the consumer's concept.

She believes that at present, the baby products industry, underwear industry and household goods industry are developing fastest in the field of environmental protection, followed by sports leisure and outdoor equipment industry. "It can be seen that several industries that are developing faster are the few industries that have the most advanced consumer awareness and the most extensive coverage of environmental protection." Sui Lipei said, "the Chinese consumers are closest to the international consumption concept. They are mothers and babies, especially the group of mothers who are born after 80 and 90. They are very demanding on the quality of fabrics, whether the materials are natural, whether the dyeing and finishing links are scientific and healthy, and whether the whole production process is green or pollution-free is the first condition for them to choose baby products. Closely followed by the underwear brand, consumers' attention to the green health and environmental protection elements of the body clothing is also gradually improving. It is precisely because consumers have such a consumption orientation, so these industries are developing very fast.

It can be seen that the consumption concept and demand of consumers are the decisive factors of the development speed of the industry's ecological environmental protection. However, who will guide the concept of consumers? After repeated discussions in the formal review process, this responsibility has become increasingly clear on the clothing brand.

Lining, manager of clothing research and Development Department of Beijing sporting goods Co., Ltd., Liu Rui, believes that the clothing brand with responsibility can not satisfy the needs of consumers blindly, but should stand on a more overall view to guide the concept of consumers. This is the responsibility of a clothing brand with brand culture and consumer loyalty. "Our brand has always been more active in eco-environmental protection. We choose green and functional fabrics in the selection of fabrics. In the next few years, there are some key projects in the development plan, which are related to the environmental protection technology. Sports category is an important breakthrough to guide consumers. In the international market, internationally renowned sports brands have the ability of brand to guide the wave of consumption, and there are many classic marketing cases. We can combine the concept of green ecology with sports brand culture. He said.

Mark Ed Faye, director of design and director of dress design for women's Clothing Co., Ltd., Li Mingliang, also emphasized that the guiding role of the brand is very strong. "A well established clothing brand with a long history has strong cultural influence. They can revolutionate the consumption concept, and can easily set off a new wave of fashion. The acceptance of the concept of eco environmental protection in Europe, America and Japan is so high that it owes much to the forerunners and guidance of some leading brands. Our group attaches great importance to the investment and application in this area, and will further contribute to the guidance of consumers' environmental protection consumption concept through further penetration of all brands in the future market operation. He said.

At the meeting, Li Binhong, director of the national textile product development center, said that the development of ecological textiles should form an innovation of industrial chain ecology. On the one hand, we should pay attention to the green manufacturing of the whole industry chain. On the other hand, from technology orientation to product orientation and market orientation, textiles are perceptual consumption, and green materials, technology and technology should be visible to consumers through design, and influence consumers through dissemination. China's eco-friendly textile fabric has broad space for development. We need to build a system of environmental protection and ecological textile enterprise development, while increasing the R & D vitality of textile fabrics enterprises, and stimulate consumers' green consumption concept.

Scientific and technological innovation should not be biased.

This competition has set awards in three directions: the best eco environmental material application award, the best Eco Environmental Technology Application Award, and the best eco environmental product market application award. For the entire textile and garment industry chain, the best quality eco friendly fabric should meet the standards of three pronged approach, and can achieve more than 90 points in materials, technology and market. This is also the direction of future development. I hope that through the repeated practice and innovation of technology, we can achieve qualitative leap as soon as possible.

It is an adventure for a brand to try a new technology and new fabric to put in a lot of manpower and material resources into the design, production and sales process. This is an adventure. So we hope that the fabric enterprises can minimize the risk factor of our risk. In ensuring that the new technology of environmental protection is passed, we must give the clothing brand the greatest sense of safety, and the technology must be stable. The environmental protection of the fabric production links does not mean that the overall mission of the fabric has been completed, whether it is comfortable and fastness to make garments, whether it is suitable for the fabric matching with other materials, whether the clothing and cleaning process of the consumers is suitable or not, and whether there are many links in the process of wearing and cleaning of the consumers. There are still many links to be considered in the follow-up. Therefore, the ecological environmental protection fabric should make the technology thorough and further improve the stability. WGSN Group vice president and creative director Francis Wong said

Zhao Yilong also stressed: "at present, the concept of eco-environmental protection in the domestic fabric industry is mainly relying on" natural ". Once relying on the concept of" natural "," original ecology "and" raw materials ", it is inevitable that there is a lack of fashion in dyeing and printing. At the same time, some very futuristic design concepts are hard to show through these natural materials. But the domestic fabric production status is most gratifying is that the vast majority of chemical fiber enterprises have achieved the basic standards of environmental protection and green production, and continue to carry out technological innovation, the introduction of advanced equipment, in terms of environmental protection, these enterprises are also spared no effort to do.

Jiang Gaoming, director of the knitting technology engineering research center of the Ministry of education of Jiangnan University, believes that the local enterprises have made great progress in the field of equipment. At present, the domestic textile production equipment has basically achieved intelligence and digitalization. There has been no difference from the foreign advanced enterprises from the overall equipment level. However, the current shortcoming is that the most sophisticated core technology links are still monopolized by foreign equipment. In the future, the focus of the domestic scientific research team is to continue the core battle of core technology, and strive to break through the monopoly of foreign enterprises on cutting-edge technology, so that our textile enterprises have more localized production equipment and reduce the production cost of enterprises.

The green spanmission has just begun.

In the whole process of green environmental protection, green industry, green enterprise and green consumption, the most commonly mentioned word in the industry is the sense of social responsibility. Who is responsible for social responsibility? One of the organizers of this competition and the excellent textile industrial cluster in Shengze, China has the right to speak.

Referring to this year's cooperation with the competition, Fan Jianlong, Secretary of the Shengze Town Committee of the CPC Wujiang District, director of the Jiangsu Wujiang high tech Zone Management Committee, and the Party Working Committee Secretary of the China Eastern Silk Market, said at the beginning of the competition, mainly from three organic integration: "ecological environmental protection" and the spanformation and upgrading of the textile industry in Shengze, the integration of Shengze's fabric products, and the integration of Shengze's social development. "In the new normal period, especially entering the critical period of implementation of the" 13th Five-Year plan ", the people's Government of Shengze town will spare no efforts in promoting the construction of green and ecological environment in Shengze's textile industry, strengthening energy conservation and emission reduction, developing low-carbon economy and green economy.

Zhao Juguan, deputy secretary of the Wujiang town Party committee, deputy director of the Jiangsu Wujiang high tech Zone Management Committee, deputy director of the China Eastern Silk Market Party Working Committee, and the director of the management committee, pointed out at the appraisal meeting that the concept of ecological environmental protection has become the main melody of the spanformation and upgrading of the textile industry today. Shengze textile industry will take advantage of this opportunity to enter Shengze, and actively encourage Shengze enterprises to invest in the research and innovation of eco-friendly fabrics, and guide Shengze textile industry and product structure to spanform to the direction of ecological and environmental protection, strengthen and enhance the Shengze eco environmental protection textile products, and strive to build Shengze textile industry as the pacesetter of the spanformation and upgrading of the ecological environment of textile industry in the country, thus leading more textile industry clusters to advance, and guiding Chinese textile fabrics to enter the field of eco environmental protection.