A Post-80 Fashion Designer'S "Clothing Dream" Business

Design sounds like an artistic career.

Chen Feng, who graduated from the fashion design department of Zhejiang Sci-Tech University in 2007, has embarked on the road of pursuing the fashion design dream as well as many other students.

Leather companies, domestic brands, foreign trade companies...

After 80, Chen Feng became someone else walking in the fashion circle.

But after a few years, Chen Feng gave up the admirable high income and set up his own clothing design studio because "every designer has his own brand dream", so Alamo has "ILION MOOD".

In the past 6 years, Chen Feng is not designing clothes, he is passing on the fashion concept of private customization. The shop has also developed from the more than 150 square meter of Paris inner street to more than 300 square meters of No. 749 Xiang Xiang Road.

From the initial understanding of private customization, to the current acceptance and popularity, from season ordering to early one season customization, Hecheng's fashion personas have a new understanding of clothing customization, and Chen Feng is undoubtedly the leader of Hecheng clothing private custom trend.

The biggest trouble at the beginning.

Customers lack the concept of private customization.

Time returned to 6 years ago, when Hangzhou, Shanghai and other big cities have already been at the forefront of international fashion, and Jiaxing still lacks the concept of fashion.

As a native of Jiaxing, Chen Feng is also concerned about the trend of local clothing while accepting the fashion concept that is in line with the international standards.

In 2010, there was a significant change in Hecheng, and small gatherings became more and more important.

In addition, people pursuing clothes have more requirements for clothes.

In June of the same year, Chen Feng and his classmates embarked on the road to create a clothing brand. Alamo's clothing design studio was officially opened.

Because they love European style and their clothing also takes European and American style, so after several considerations, they choose the address of the studio in the city of Paris.

On the first day of business, the display section of the shop window was a wedding dress made by two boys, which was sewed by hand.

Two people are responsible for designing, one is responsible for technology, and the other is 6 years.

"It's hard to start a business."

Chen Feng said that from design to production, from raw materials to sales, from the needs of guests to the satisfaction of guests, they are careless. Due to the lack of venture capital, he has many jobs and works almost every night.

Tired is not terrible.

At that time, Chen Feng's biggest trouble came from the vague concept of private customization.

"Many people compare the tailoring shop with private customization, but in fact, it is totally different.

We need to design our own clothing products for private customization. If we sell them directly, we will tailor them according to the size of the guests. We can also make two designs for the clothing according to the size of the guests, the occasion and their needs.

In addition to designing and selling clothing, Chen Feng is also busy promoting the idea of private customization.

Now, Chen Feng has already had a group of loyal customers. They not only like the design and version of Chen Feng, but also regard Chen Feng as his personal adviser. This dress suits all kinds of shoes, how to design the hairstyle better and the bag to choose which one.

Each garment designed

They all represent their own thoughts at some time.

With the increase of customers, Chen Feng felt that his more than 150 square meter studio was not enough.

In order to provide customers with more spacious communication space, he moved his studio from Paris city to No. 749 Nong Xiang Road this year, and the area expanded to more than 300 square meters.

Speaking of Alamo's "ILION MOOD" name, Chen Feng explained that ILION is her English name and MOOD is the meaning of her mood.

"Every designer has his own mood."

Chen Feng said that designers often have some wild ideas in their minds. It is these inspirations that make every dress distinctive.

ILION MOOD is plated into Chinese by Alamo.

Moto, modern city.

In Shanghai dialect, "Alamo capital" is the meaning of "I am very fashionable", while in French, Ella's homophonic tone is also fashionable.

This creative name has sprout from Chen Feng and his classmates when he was at school. At that time, the two tacit associates said they were only joking.

When Alamo formally received the approval of SAIC in 2011, Chen Feng felt that he was closer to his dream when "ILION MOOD" really became his own brand.

According to rough estimates, Chen Feng's own new clothing sold by himself has five hundred or six hundred pieces a year, averaging 2 to 3 new items every day.

In the eyes of peers, this achievement is also very great.

"A large company has a whole team to design a one season product.

There are only two of you. The styles of clothes are updated so fast that they can solve all kinds of problems in clothing design and sales. "

After seeing their work achievement, the students exclaimed.

If the clothes you design are not looked at by customers, Chen Feng will not discount them, but collect them.

Chen Feng said, because each piece of clothing represents a certain stage of their thoughts and feelings.

Edition and quality are comparable to big brands.

But his clothing dream is much more than that.

As the earliest clothing designer in the area of private custom, Chen Feng's clothing is technically perfect.

Everyone who has made a costume here knows that their small suit, dress and coat edition are comparable to the big ones.

In 2013, Chen Feng and his little partners created a version design method called rotary plate making. The clothing designed by this method, even the obese customers, can be very suitable to wear, showing each other's advantages and covering their shortcomings. This technology attracts a lot of industry peers.

Since it is private custom, in order to ensure the uniqueness of the product, it is impossible to batch production, so the development cost is very large.

Take a piece of cloth that Chen Feng recently developed, for example, he saw a picture of the lake surface reflected by the sunset glow at that time. He thought he could learn from it, but he did not find the cloth for a long time and finally made the factory specially developed this kind of cloth.

Such special custom fabrics and their own products are not uncommon in Ella.

Through the connections between teachers and classmates, Chen Feng can get the fabrics imported from abroad and the excipient materials used in the international line, which are eventually used in the clothes he designs.

It is understood that the price of these customized clothing is mostly between 1000 and 3000 yuan.

After seeing the customers in Shanghai, they bought the clothes on a set of shelves because the clothes were so beautiful and so high quality that they were so cheap.

Chen Feng's adherence to quality stems from his love for clothes.

He said, design this thing is very wonderful, only if you really like it, can you bring pleasant mood and strong desire to give customers.

Nowadays, Chen Feng's studio has grown larger, the team strength has been enhanced, and the number of customers is increasing. In many people's view, Chen Feng has realized his dream.

But he said he had bigger dreams to wait for, that is, to let his designs go to the world.