Transformation Of Textile And Garment Industry, Marketing Channels To Accelerate Deep Pformation

"170 million the textile industry of the employed population is now closing down", "2015"

Brand stores are closing shop tides.

The news of the clothing industry has emerged one after another, which has attracted the attention of the society.

As the traditional pillar industry and important livelihood industry of the national economy, what is the operational status of the textile and garment industry? Recently, the relevant leaders of the China Federation of textile industry have analyzed the current industry situation.

The industry is in rational development without significant fluctuation.

"Small and medium-sized export enterprises are mainly affected by small cotton spinning.

"Chemical fiber enterprises are indeed concerned about the phenomenon of stopping. After China's economy has entered the new normal, the main task of economic development is structural adjustment, but there is no industrial fluctuation. The overall operation is relatively normal," said Gao Yong, vice president of the China Textile Industry Federation.

National Bureau of statistics data show that this year's textile and apparel industry's economic performance indicators basically stable or speed up.

In the 1-8 month of this year, the industrial added value of textile enterprises above designated size increased by 6.7% over the same period last year, down 0.7 percentage points from the same period last year, and the retail sales of clothing increased by 10.5% over the same period last year, a slight increase of 0.1 percentage points over the same period last year. The growth of fixed assets investment was 15.8%, higher than the 1.9 percentage points of the same period last year.

In terms of category, the development trend of chemical fiber is better, maintaining a 10.24% growth, especially polyester fiber growth of 11.35%.

The reason is the reduction of international commodity prices, especially the decline in oil prices of major raw materials, and the increase in profits and output.

"Industrial added value has a growth rate of 6.7%. Compared with most industrial sectors, the textile and garment industry can enter the top five. It should be said that the growth rate is relatively normal," Gao Yong said.

He believes that the main reason affecting the development of the industry is the decline in overall demand.

Domestic consumer goods grew less than the previous two years. In the 1-8 months of this year, the total retail sales of social consumer goods increased by 10.5% compared to the same period last year. The retail sales of textile industry were only about 9%, and this figure has always been two percentage points higher in the past.

On the international front, the negative growth of exports in the first 1-8 months of 4.5% has been negative for three consecutive months.

The US market is still relatively normal, increasing by 1.89%, and the negative growth of Japan's European Union is also affected by the exchange rate in addition to the slow recovery of the market.

However, compared with the export volume of China's commodity goods trade, it is still at a normal level, and there is no big ups and downs.

In terms of fixed investment, fixed investment in the first 1-8 months reached 739 billion 800 million yuan, an increase of 15.77%, which is higher than that of main business, but it is also a low point.

"This speed is more rational. The annual growth rate of 30% in the past is actually a kind of overheating. If we can maintain such a speed in 13th Five-Year, the industry will be more rational and normal."

Gao Yong said.

"Closing the tide" is a symptom of the industry's deep adjustment.

Some media pointed out that in the first half of this year, Bosideng, Li Lang, BELLE, Giordano and other brand clothing enterprises shutting down their stores and facing the "shuffle" worry.

Sun Huaibin, spokesman of China Textile Industry Federation, said that the textile and garment industry is a traditional pillar industry and an important livelihood industry of the national economy. It is also a highly competitive industry. At present, it is at a stage of deep adjustment. The reality of shutting down and turning around in industrial upgrading and structural adjustment is normal, but the industry as a whole still maintains the vitality of sustainable development.

The publication of "made in China 2025" shows the state's affirmation of the status of manufacturing industry. This also shows the strategic layout of the country to enhance the role of traditional manufacturing and strengthen the real economy.

From the perspective of segmentation industry, the growth rate of garment industry is relatively low, which is mainly due to the external market downturn, and the competition in the domestic market has intensified.

"Brand clothing closes shop, and can not be a proof of the decline of the industry. On the contrary, it is a good phenomenon. It shows that enterprises are undergoing positive pformation and marketing channel reform. Network sales is the trend of future industry development, and will occupy a major share in the proportion of the total sales, which is in line with the general trend of the industry".

He said that from this year's point of view, the growth rate of e-commerce in the industry is very fast, the growth rate has reached about 20%, while the wholesale and retail sales have increased by less than 10%.

As early as 2012, in the face of the sustained weakness of the industry and the change of people's consumption concept, the company has made a strategic adjustment and opened the road of full speed pformation in 2012.

To clean up inventory, optimize retail channels, optimize product mix as the primary task, for inefficient and poorly managed retail outlets decisive closure, the addition of more specialized digestion inventory sales channels, including discount stores, ready to promote shops, chain stores and remote area large sale sites and factory stores to promote sales.

As of March 31st this year, its proprietary retail network accounted for 38.3% of the total retail network.

Sun Huaibin said that under the new situation, facing the downward pressure of the economy, enterprises should pay attention to doing well in internal work, do well in products and design, and study the change of consumer demand.

On the line and line of marketing channels, we should walk on two legs. It is best to have interaction. No matter which channel we sell, the key is to ensure product quality.

"As a large population country that has not yet fulfilled the task of industrialization, the textile and garment industry will play an important role in building a well-off society in an all-round way and beautiful China. With the development of our national economy and social progress, the textile and garment industry still has bright prospects for development."

Huaibin said.

Gao Yong also believes that the main business income of textile enterprises above Designated Size in 2015 is expected to exceed 7 trillion yuan, and the main business income of the whole industry is expected to exceed 10 trillion yuan.