Mogujie.Com Challenges Ali Double 11 Rule Is Nothing.
Mogujie.com revealed that this year's double 11 activities, mogujie.com will be 1 days ahead of schedule, the official start of the November 10th zero point, the whole event will continue from 10 to 12, which means mogujie.com's 11 big play "climax time" will be 1 days earlier than Taobao Tmall, and more than 1 days.
It is reported that this year's double 11.
TaoBao
The official start time of Tmall is in accordance with past practice, for November 11th 00:00-11 11 days 24:00.
The warm-up time is from November 1st to November 10th.
However, mogujie.com moved forward 1 days ahead of schedule, and the official start of November 10th zero time and the double 11 official time lasted until 12.
It is reported that last year, mogujie.com participated in the "double 11" for the first time as an electric supplier, and completed the paction volume of 426 million yuan, of which 78% of mobile terminal pactions accounted for.
In fact, according to the current understanding of the billion power network, for this year's double 11 "impatient", the platform for fighting the double 11 battle ahead of time is not just mogujie.com.
It is reported that a few days ago, a number of mall announced that from October 9th onwards, multi mall mall joint private platform for 20 consecutive days to launch double 11 promotions, ahead of the double 11 battle.
And on the other side, as
Double 11
Taobao Tmall, the founder and main force, is still on schedule.
It is understood that yesterday, Zhang Yong CEO Ali announced that in 2015 the Tmall double 11 global Carnival officially launched this year, the double 11 evening will be held in Beijing, and two 11 home in Beijing, Beijing will be the starting point for the Alibaba to go global.
It is worth mentioning that, in order to prevent some businesses "discount after the first price increase", the "full court"
Half off capping
This year's 11 mogujie.com has clearly declared that the price of all participating products is not only higher than the original price of 50 percent off, but also at least 10% from October 10, 2015 to November 10th on the basis of the lowest real paction price reached by mogujie.com platform.
In addition, from the early morning of November 10th, mogujie.com will send 1 billion platform cash coupons to users.
"Cash coupons can be superimposed with the shop vouchers provided by businesses, and mogujie.com must create a true historical minimum price."
Mogujie.com co founder Yue Xuqiang said so.
According to the analysis of the industry, mogujie.com put forward 11 days ahead of 1 days, and then resorted to 50 percent off profit making and 1 billion platform coupons. This may be regarded as a challenge to the 11 11 rule maker Ali, and intends to intercept some traffic from other platforms like Ali and Jingdong, and draw some users, especially shoes and clothing users.
In addition, during the double 11 period, mogujie.com also first joined the first line tide brand, and launched mogujie.com double 11 special combination.
Billion power network also learned that mogujie.com and Ping An Bank, Zhong An insurance cooperation payment and financial services will also "fight" this year's double 11.
In addition to ensuring the success rate of users' double 11 orders, it is understood that the mogujie.com payment card users will also receive the exclusive service of entering the venue two hours in advance.
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