"Internet +" Makes Some Shoe And Clothing Enterprises "Go Mad".

In March this year, Premier Li Keqiang put forward the "three meeting of the twelve National People's Congress".

Plan, public entrepreneurship and innovation, intensify efforts to guide Internet companies to expand the international market, the development prospects of the Internet industry is very good, which makes shoes and clothing enterprises seem to see a new dawn from the depressed market situation.

Because of the low knowledge threshold of the traditional clothing industry, the knowledge about the Internet is not so deep.

Many shoe and clothing enterprises consider joining the Jingdong.

Such large business platform is equivalent to responding to the "Internet +" and realizing the "Internet +". This idea is not correct.

The real realization of "Internet +" is based on some suggestions and facts.

In fact, the Internet is essentially a tool for modern management. It does not mean that it can reach the "Internet +" by sending its products to a certain platform.

As a traditional industry, the footwear industry has once supported the great industrial pattern of our country. More than 75% of the world's garments come from China. The shoe and clothing industry is the first to rush out of the country and create foreign exchange industry for our country.

Now the Internet market is controlled by a few large Internet platforms, and many small Internet companies are hard to take the monopoly bottleneck at the stage of emergence.

Traditional shoe and clothing enterprises have built up a relatively perfect market network and sales channels through decades of hard work by excellent domestic talents. However, a new

The Internet business model has broken the dream of countless shoe and clothing enterprises that once were satisfied with the situation overnight. The impact of e-commerce has made most of the executives of shoe and clothing industry unprepared. Now the whole industry is permeated in a difficult atmosphere of business, unable to find potential consumers, and enterprises have difficulty in survival.

At this stage, how should the traditional footwear industry break the inherent bottleneck of one or several large Internet Co?

Influenced by most industry enterprises, joining Tmall, Jingdong and other large platforms, or investing in the establishment of an e-commerce department, entered the Internet sales mode and changed the sales direction. This is already a wrong idea.

The arrival of a new information age must be based on serving traditional enterprises. We should use it as a tool to achieve the real "Internet +".

The real "Internet +" is the "Internet + original business model". Through the information means of the Internet, the original sales mode is upgraded instead of blindly promoting its own products, especially some enterprises have registered multiple trademarks, or a trademark or two brands. The consequences of this can only be the increase in Enterprise inventories, the increase in wastage, the decrease in sales and the backlog of inventory. Many enterprises have joined Tmall's big platforms, causing losses or even losing money for years or even stopping.

To make good use of the "Internet +", they have missed the important point, that is, to integrate the original sales network, sales channels, distributors and agents, and rely solely on an electronic business platform to solve all problems, the idea is no longer feasible.

Shoes and clothing enterprises have joined the big platform, which has deeply hurt dealers and agents. Many markets are in a slump and stores are in a closed shop. The most tragic thing is that enterprises should re establish a logistics channel and configure channels. The sales channels that have been sold for decades have been married to the electronic business platform, throwing away their own history, denying their past and starting their two venture, which I think is blind and wrong.

So, how can we wake up traditional dealers and agents and let them stand up again, allowing traditional enterprises to integrate and operate online and offline mode without investing huge amounts of money? The "shopping street" of the world shoe and hat net has such a function. For many years, "shopping street" is committed to creating a modern docking platform for seamless integration of traditional industries and the Internet.

In fact, the key to solve the difficult problem of traditional enterprise management is to solve the problem of asymmetric information.

In this era of rapid development of information, information asymmetry will lead to market positioning, unclear decision-making, and further inventory backlog.

To solve the inventory problem of traditional shoes and clothing enterprises, realize the synchronous operation on line and offline, and achieve the rational utilization of resources, so that shoes and clothing enterprises can achieve zero inventory through the Internet and market oriented production. This is the best function of shopping street at present.

The author thinks that the Internet is just a tool. We should provide enterprises with a plan that suits them, and guide enterprises to integrate the "Internet +" on the basis of the existing resources, so that all the participants can have the courage and strength to open up the market.

Thanks again for the concept of "Internet +" proposed by Premier Li Keqiang. It provides a perfect conclusion for the development of small and medium sized Internet enterprises. We believe that after seeing the shoes and clothing enterprises, we can find a new way that suits us.