How Does The Clothing Industry Of The Elderly Become A "Demographic Dividend" Clothing Industry?

Recently, the middle and senior age international

Fashion show enters the global port, featuring the characteristics of the middle-aged and the elderly.

Let the middle-aged and elderly audience shine.

The two sets of data are surprising.

It is predicted that by 2050, China's population aged 60 and over will account for 25% of the total population of the country, reaching 400 million.

The survey found that clothing consumption, health care and other consumption were three points in the elderly consumption demand.

In the face of the huge consumption market for the elderly, how does the garment industry meet the "silver haired wave"?

At the second International Forum on fashion and fashion in Shanghai held by College of Visual Arts, experts from all walks of life discussed this topic.

Old people become "demographic dividend"

A few days ago, Freeman, Professor of economics at Harvard University, went to Shanghai to attend the second China Development Research biennial meeting. He suggested that the aging of population is not a reducer for the construction of science and technology. The growth of new population demand will cause a new "demographic dividend" in the field of consumption.

The garment industry is bound to occupy a large share.

"Businessmen seldom wish to test. 1/4 of the consumers in the future will be 50 after 60."

Yuan Ze, a professor at College of Visual Arts in Shanghai, bluntly pointed out that the elderly need more functional and aesthetic fields for clothing. According to the needs of this particular group, new fabrics or clothing with physiological elements, health management, life support, track tracking, entertainment and fashion elements can be developed.

Wearing more emphasis on functionality

As the age increases, the body function gradually weakens, and there are many "difficult problems" for the elderly.

Wang Yunyi, a professor at Donghua University, has said that there are many innovations in the field of fabric only.

For example, phase change material technology and fiber manufacturing technology combined with temperature regulating fiber, has induction and intelligent adjustment of temperature function.

Tempering material is added to the clothing of the elderly to make the body achieve heat balance.

In fact, as early as 1997, phase-change material technology temperature adjustment fiber has been industrialized in the United States, and some enterprises in Hongkong also cooperate with American companies to create a temperature responsive smart clothing brand.

In addition, the intelligent antibacterial fiber with antibacterial and health functions can form the microelectronic induction system weaving technology of the human medical examination system.

"Anti fall" and "barrier free" are also the new technology development points for the elderly.

The engineering team of Virginia Tech has designed an electronic pants that can alert the elderly when they are unstable.

Fashion is not lost.

In the past, when it comes to clothing for middle-aged and elderly people, it is often associated with "big yards" and "plain colors".

Wang Fang, director of the Department of costume art design of Donghua University, believes that middle-aged and old women also have demand for fashion and aesthetics.

In her view, the variation of the elements based on the traditional design theme makes the pattern have fashionable taste in tradition, and it contains traditional charm under the appearance of fashion, which is more easily accepted by the middle-aged and old people.

Xia Li, a lecturer at College of Visual Arts in Shanghai, has made a bold idea: the two-dimensional code black and white square lattice contains large amounts of content, deforms it, forms a special pattern, and can become a miniature database for the elderly. It can contain personal details, health conditions, treatment of major diseases, allergies to commonly used drugs and drugs, home addresses, emergency contact telephone calls, and so on, adding a safety valve for the elderly.