Electricity Providers Buy Luxury Goods Without Good Service.

In the past two years, in the face of the trend of luxury price cuts and unsatisfactory performance, the luxury goods industry began to gradually adjust its strategy to diversify the electricity supplier, while the development of luxury electric business was not smooth sailing. Recently, a luxury network sold a value of more than 3000 yuan of Lafite red wine, express delivery of wine to the northeast, due to the low temperature, red wine bottle was cracked, the resulting loss by the luxury electric business all bear. Finally, because of the logistics problem, the luxury electric business gave up the whole red wine business.

At present, the low level of distribution of logistics companies has led to a significant reduction in the image of high-end consumer goods, and the tens of thousands of packages and tens of thousands of packages are treated equally. When consumers receive parcels, they are faced with the same courier courier, the same dust wrapped parcel, and turn around when they turn around. It is totally against the commercial atmosphere of luxury goods. This is why many consumers do not choose to buy luxury goods by electronic business. First, they are afraid of fake goods. Second feel that they do not enjoy the services they deserve, and third do not experience pleasure.

"Problem piece" compensation is to let Ms. sun Duffy feel helpless, freight risk transferred to the electronic business platform. Only 3 times the value of the express delivery fee for the uninsured goods and the loss of goods, the value of tens of thousands of goods can only get tens of dollars of compensation. Compensation for insured goods is often difficult to cash in and an extra premium is charged. Ms. sun Duffy believes that collecting the express fee should ensure the safety of the goods, rather than pushing the risk to the platform.

In this regard, the reporter interviewed Ms. sun Duffy, chief operating officer of luxury goods in Fifth Avenue. Sun also disclosed that in the logistics company where they worked together, there had been an incident that the courier took the pieces away, so some large quantities of goods needed the company's employees to send them to the consumers' home by themselves. Jewelry business is also the same, gold jewelry texture is soft, large pieces of valuable goods in the courier process is easy to damage, is also a taxi driver personally deliver. It seems that luxury electric providers want to embrace. Logistics company It is difficult.

Reporters found that the luxury price adjustment is still continuing, the BURBERRY pure cashmere scarf last year sold 4900 yuan, and this year sold 3900 yuan in the Beijing specialty store. Clinique butter sold 460 yuan before, now sells 390 yuan, agent can get 290 yuan price. Price difference is a gap between consumers and brands. Now is the era of universal purchasing, take COACH for example, the domestic sale of 4, 5 thousand yuan, the official website of the United States to sell 1000 yuan. Luxury goods have to regulate the market, strive for customers and ensure sales. Under the pressure of unsatisfactory sales, brands have been fighting for e-commerce providers, hoping to reverse the situation through e-commerce. But the problem is that logistics, which is closely related to e-commerce, has not kept pace with the development of electricity providers.

Ms. sun Duffy, chief operating officer of luxury goods in Fifth Avenue, said that the biggest headache for her was rough delivery, barbaric handling and damage to goods, and luxury goods being returned for hundreds of times because of the tiny scratches. The value of luxury goods is higher than that of ordinary goods, because the transport problem is returned. Online retailers Carry your own back. In order to fight price difference and guarantee quality, the electricity supplier can not afford to lose on the basis of small profits. As a result, some large quantities of goods were sent to the consumers by themselves by company personnel, which undoubtedly increased the cost.

In the face of all kinds of helplessness of the electricity supplier, the logistics company is also very embarrassed. Luxury goods Transportation, many logistics companies are reluctant to accept, afraid of damage, lose parts, etc. The head of the logistics company said that the current couriers are generally not very well educated and highly mobile, without professional ethics and bad management. They have consumed a lot of manpower in transporting ordinary goods, and there is no better way to transport luxury goods for the time being.

As an important component of luxury e-commerce service system, logistics links are also important aspects of customer experience. With the development of electronic commerce, more and more luxury goods originally sold only in counters have been authorized to enter the electricity supplier channel. It is bound to promote logistics enterprises to form a market segment, change the "one pot end" mode in the past, and stratification according to needs, providing specific services. Ms. sun Duffy hopes to speed up the arrival of "high-end custom distribution" service in China.

According to the analysis of the industry, there is still a long way to go for the logistics and transportation of luxury goods. The development of logistics enterprises can not keep up with the rapid expansion of the electricity supplier, without special laws and regulations, and it is difficult to improve. In view of the high-end market, logistics enterprises should carry out reforms in three aspects of charge, service (delivery process) and compensation, which are separated from the past Ordinary Express service. There is a huge gap especially in terms of services.

Ms. sun Duffy put forward three suggestions for this. First, in terms of fees and charges, e-commerce platforms and elite users are willing to pay higher fees for better services. It is not reasonable for luxury goods to collect fees in accordance with the percentage. It costs hundreds or even thousands of dollars for tens of thousands of goods, far exceeding the service value, and can be added to the ceiling by way of bank transfer fees.

Secondly, in terms of services, we should adjust the past couriers' payment by piece, increase the assessment according to the value of goods and service evaluation, and select and train a group of highly qualified professional couriers in the middle level, extend the single customer service time and improve the service details; develop stricter logistics distribution standards at the top level, separate the high-value commodities from the common commodity areas, carry out unified distribution, prohibit barbaric loading and unloading, and provide special services for special commodities and environment. For example, more fragile protection measures.