Net Red Has Become Popular After Playing The Game.
Recently, a video of Faye Wong and Li Yapeng's daughter Li Yan sharing on social networking sites became popular. In this video, called "Fei Jie's fashion, I can only keep up with it," the 9 year old Li Yan played the role of makeup while she was playing herself.
Although Mr. Li's mobile phone was confiscated by his parents Li Yapeng, the video was all deleted, and his account was cancelled, but many people still relish the way of "big coffee two generation".
In fact, Li Yan's "big coffee two generation" is not the only thing that is popular with "playing the treasure". In the era of rapid expansion of the media, more grassroots network red is also popular with its own ghost horse.
Reporters found that there are many other red roots such as Mu Yalan. On micro-blog alone, there are "Ercoli Lee" and "Huang Wen Yu's small pot friends". Most of them like to publish their own weird videos on the Internet, including make-up, dubbing and so on.
Perhaps it is because it is too difficult to maintain freshness in the netizens' mind. Many grassroots red nets have also started a "small business" at the same time of being famous. Among them, setting up shop is the first choice for many people.
Reporters found that whether it is "Mu Yalan" or "AIKE Li", have opened their own Taobao stores, are selling clothing, and sales are good. The "Mu Ya Lan" shop has reached a crown level. The shoes with the highest transaction records sell nearly 600 pairs, and the price of a pair of shoes is 139 yuan, which is still close to the people.
Among the consumers who buy these products, there are some fans of net red, who take the "AIKE Li" online shop. In the comments, many buyers use micro-blog's fans nickname "Li Li Xiao Gong" to call the store, while "Mu Yalan" has launched a promotional campaign to "give the elder sister a laugh and call ten percent off", and link up with micro-blog.
Naturally, these grassroots networks will be on their own micro-blog platform. Shop Advertising, forwarding and commenting can also reach thousands of items, so we can see that the transmission power is not small.
Of course, these are not the most fortunate ones. If you are lucky enough to be seen by any entertainment circle, the result will be totally different.
In June this year, star Deng Chao searched for a grass-roots girl named "Mu Yalan" in micro-blog. He called it a "crazy woman". Soon, "Mu Yalan" came to the surface. This is a Chengdu woman. Plane model Then she boarded the variety show and was called "half a foot in the entertainment circle".
These grassroots net red before "transformation", in fact, "quite serious". Take micro-blog's "AIKE Li", which was very popular in micro-blog recently. As early as in the year of 2013, micro-blog and ordinary people were different. Their comments and forwarding quantities are often single digit and ten digit level.
The "AIKE Li" certified profession is "photographer". Since 2014, micro-blog has started to make frequent videos of original laugh, and commentary and forwarding volume has begun to turn into hundreds of thousands of videos.
But compared with today's popularity, at that time, the forwarding amount was not worth mentioning. Taking a micro-blog in September, it forwarded more than 130 thousand times, commented more than 120 thousand, and 410 thousand people praised it.
Reporters found that these grass-roots net red has a common feature - "good at black", whether it is "Ercoli Lee" or "Huang Wen Yu small pot friend", "Mu Yalan" and so on, all like to take themselves as the protagonist of the short video, using exaggerated modeling, funny expressions, special effects of voice, etc., to win a smile from netizens.
When the grassroots netizens bring their own red, they also fire their assistant and fire their own pets.
Take "AIKE lane" as an example. Its assistant and photographer's "AdamEve" also sucks more than 650 thousand of the powder, even his pet cat "AIKE granules". Micro-blog fans More than 50 thousand.
Of course, the grass root red road is not plain sailing. "AIKE lane" has recently released a video. Although the continuation of the bout continues, it indirectly reflects the fact that the grass root network has been controversial. Micro-blog will also be ignored. No one has commented that micro-blog or too much comment may be cancelled. In a word, it is not so easy to maintain freshness in the netizen's mind.
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