Using The Price Of UNIQLO To Buy Hermes Design Series New Products In Tmall

UNIQLO (UNIQLO) and before

Creative director Christopher Lemerre personal brand Lemaire jointly launched male

In October 9th, the series UNIQLO AND LEMAIRE was officially released to the world. At 8:30 am that day, the product took the lead in Tmall's official flagship store.

It is reported that this is

The most anticipated series of new products this year.

There are 55 single items in the series, including 30 women's wear and 25 men's wear, mainly knitted and jackets, ranging from 249 yuan shirts to 1299 yuan jackets.

Designer Lemerre has publicly stated that the UNIQLO AND LEMAIRE series is integrated with the brand concept of UNIQLO's "service life", aiming at bringing elegant and ultimate taste to everyday life and fully respecting personal style.

UNIQLO opened its official flagship store in Tmall in 2009.

In recent years, Tmall's "double eleven" UNIQLO turnover has been stable in Top10 every year.

In 2014, Tmall's "double eleven" and UNIQLO's total turnover in Tmall exceeded 260 million yuan, ranking the top of the clothing flagship store and fifth of the flagship store of the whole category.

Because it is widely believed that "using UNIQLO price to buy Hermes design", the UNIQLO AND LEMAIRE new product release has attracted the attention of consumers. At that time, there will be a lot of queuing up at night.

At present, except for offline stores, the UNIQLO AND LEMAIRE series is only sold in UNIQLO official website and Tmall store, and is also automatically pferred to its Tmall store under the official website of UNIQLO.

In Tmall's official flagship store, consumers can browse the new product's Lookbook and wear guide on the cell phone for easy purchase.

According to people familiar with the matter, UNIQLO is very optimistic about the UNIQLO AND LEMAIRE series, and has recently prepared ten million new products in its official Tmall flagship store.

Since September 28th, UNIQLO has begun to display the UNIQLO AND LEMAIRE cooperation product notice page at its Tmall store. Apart from displaying the details of the products, the store adopts the countdown method to allow users to purchase at the first time.

The industry believes that the brand now attaches more importance to the construction and development of its Tmall store. The first episode of Tmall UNIQLO AND LEMAIRE is another example.