Switzerland'S High-End Outdoor Brand Enters The North American Market

Under the general gloom of the global garment industry, the Swedish outdoor brand Fjallraven is taking the opportunity to expand in the North American market at an unprecedented rate, with an average annual growth rate of 50 times. At present, its products, including knapsacks, coats and trousers, are among the top ten in the North American market, and are trusted by North American consumers.

At present, Fjallraven products are sold in all States and North America.

In order to meet the growing demand of consumers in the region, the past few months

A number of measures have been launched to further enhance business performance in the US region, including relocation of new headquarters, expansion of dealer teams, and the opening of 7 direct franchise stores.

In July this year, the new headquarters and distribution center of Fjallraven was completed in Colorado.

The building is located in the Colorado technology center, covering an area of 140 thousand square feet and two times the original headquarters.

In addition, in June 20th, Sweden's high-end

Fjallraven has opened ninth flagship stores in the United States in the MallofAmerica, the largest entertainment and shopping center in the United States.

The flagship store is located on the first floor of the US Shopping Center (MallofAmerica), covering an area of 2069 square feet.

On the opening day, the shops held a grand opening ceremony, and many outdoor enthusiasts gathered together.

About Fjallraven: the high-end outdoor brand from Sweden is the royal residence of Sweden.

Sweden's royal family members enjoy the honor of outdoor products.

Over the past 50 years since the establishment of the brand, the Fjallraven brand concept has always been consistent: it has been committed to the production and R & D of outdoor products, and has provided powerful, durable and classic outdoors clothing and equipment to help people enjoy outdoor life better; inspire and encourage people to enter nature; respect for nature and biology.

Since 1970, Fjallraven has begun to enter the international market. In some countries and regions (such as Japan), there has been a history of selling Fjallraven products for 10 years. Nowadays, the sales network of Fjallraven (Swedish Arctic Fox) has spread all over the world.

Among them, North America and Asia become the most popular emerging markets in the world, and have great potential for development in the future.