Is There Any Pressure On Tmall'S "Double 11" Internationalization Of Lining?

In June this year, Lining and other clothing companies and Jingdong O2O, through this model, thousands of stores under the Lining line can become a small storage center.

After placing orders with Jingdong, users can choose to let Jingdong couriers pick up and deliver goods from nearby stores, or choose to go directly to the nearest stores themselves after work.

Since the central storage link is omitted, users can achieve "day to day" or "next day" after placing orders, and when users return goods, they can return directly to stores.

As we all know, this year Tmall "

"One of the key points is internationalization. So will Tmall face a lot of pressure in the face of Tmall, Nike, NB, Wolfskin, Decathlon and so on?

Feng Ye believes that many international brands do not pay much attention to the Chinese market. They are high-end consumers. Participation in double 11 is often to attract the attention of foreign capital headquarters, not the pressure source of Lining. "

We will also learn about the strategy of foreign brands, learn more new ways, and organize goods and operation methods.

"Our biggest pressure comes from the traffic contention and price war of big businesses.

There is a certain demand for sales scale, so our stock preparation is more than 50% higher than last year, and sales target is more than 100 million.

Feng Ye said that this year, 11 double daily sales volume, good operation capacity, large enough volume of business will benefit, while the overall brand decline in business, small market share is not high, and do not attach importance to the international brand of electric business may accompany run.

Last year, "double 11", Lining stocked 120 million, sales amounted to 70 million.

According to its interim results as of June 30, 2015, Li Ning Co's revenue increased by 16% to 3 billion 641 million yuan over the same period last year, and the loss of equity holders had narrowed nearly 95% to 29 million 410 thousand yuan (a loss of 586 million yuan in the same period last year).

What will be the competition for this year's "double 11"? Businessmen are looking forward to getting more benefits from them. Sellers are looking forward to how cheaper goods can be snatch by themselves. What kind of scenario will we see?