In The Internet Age, The Traditional Women'S Shoes Are In The "Shop Tide".

Daphne, whose performance is sluggish, has yet to recover.

A few days ago, Daphne International Holding Company (hereinafter referred to as Daphne) released its three quarter earnings report, which is related to the core brand Daphne and shoe business.

Publicity was carried out.

Among them, the same store sales growth rate fell 19.7%.

The total number of stores in the three quarter even exceeded the total number of stores closed in the first half.

The report showed that the growth rate of the same store sales in the three quarter was -19.7%, which was higher than the same store sales growth rate of -16.9% and -17.7% in the first two quarters.

At the sales outlets, 219 stores were closed in the three quarter, and the total number of stores closed in the first half was 181.

The total number of stores in the three quarter exceeded the total number of stores in the first two quarters. Daphne has closed 400 stores in the first three quarters of this year.

Daphne's performance slipped in 2012.

2011-2014 years of company earnings showed that Daphne's same store growth rate was 21%, 9%, -10.4% and -3.4% respectively.

Although the performance in 2014 has eased, the growth rate of same store sales has accelerated further in the first three quarters of this year.

Yang Dayun, President of the excellent international fashion brand investment company, said that the decline of Daphne International's performance is not related to China's shrinking domestic demand and the decline in the purchase rate.

Shoe brands have been having a tough time in recent years. BELLE's footwear sales in the two quarter dropped by 7.7%.

There were 329 stores in the one or two quarter.

The same store sales in the three quarter decreased by 6.3% compared with the same period last year, and sales outlets dropped by 12 compared with the end of last year.

Net profit fell 18.91% and 107 stores in the first half of.

Yang said that the advent of the Internet age is going to be big for BELLE, Daphne, Saturday and so on.

It's a bit unprepared.

"The original growth mode of these shoe brands is large-scale replication, lack of individuality and expansion of physical stores on a large scale.

This mode comes to

Times are in trouble.

In the future era of price performance and product customization, how to adjust is the problem that these shoe brands need to face.