• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The State Council Is Making The Best Of Its Strength O2O: UNIQLO And The US Bond O2O Have Their Own Answers.

    2015/10/22 10:49:00 34

    O2OClothingInternet +E-CommerceBosidengGiordanoBELLEUnited StatesUNIQLO

    Recently, the general office of the State Council issued the opinions on promoting the interaction between online and offline, speeding up the innovation and development of trade circulation.

    The proposal put forward support to encourage online and offline interactive innovation, stimulate the vitality of real business development, and improve the modern market system.

      

    The general trend of the development of the State Council

    O2O

    The O2O model that had been brewed for a long time was finally recognized and supported from the national level. It not only gave the domestic enterprises a strong heart, but also made the O2O of the cusp wave ignite the morale of many business leaders.

    Internet plus

    With the help of concepts, traditional industries are

    Electronic Commerce

    Not only has there been a way out, but also a profit forked intersection.

    On the one hand, after more than ten years of vigorous development, the electricity supplier is also in the bottleneck of growth. It is urgent to increase the offline experience. On the other hand, from 2012, the splendor of the traditional retail industry is no longer.

    According to a sample survey, in the first half of this year, the performance of 60% of the shopping malls in the country was in a state of decline, and the impact of closing shop tides continued, such as Giordano closing 190 stores, Bosideng shutting shop 1357, BELLE closing shop 167.

    Therefore, from the current trend, whether e-commerce enterprises or entity retailers are working in the direction of O2O, the State Council's formulation of this document is not only a refinement measure for the "Internet plus" policy, but also a favorable trend.

    Brand pformation O2O has its own choice.

    As an important part of traditional retail industry, the attempt to pform O2O has attracted much attention.

    The United States has launched the "fan APP+ Mei Bang experience shop". UNIQLO has launched the multi-channel layout of "store + official website + Tmall flagship store + mobile APP". The group has launched the "private custom" shopping guide mode. Although there is no standard answer to the pformation O2O, the main direction for the clothing brand is to turn the high cost stores into advantages, and improve the frequency, conversion rate and customer price of the customers to the store consumption through the interactive advantages of mobile devices.

    Mobile + retail, buy chant innovation O2O mode

    Mobile is the tool, retail is the essence. The clothing industry must do well in O2O, so we can not bypass these two points.

    The traditional clothing industry is dominated by offline retail stores, which can be tried out. The advantage of these stores is that they do not have electricity providers. However, diversified selection and convenient shopping are also special advantages of the electricity supplier. Combining online shopping with offline trial wear to enhance brand influence and market share is the purpose of brand testing O2O.

    Recently, in the shoe and clothing retail industry, the "buy chant" has become the focus of this form, integrating "retail +" and "mobile" as a sharp weapon of "O2O".

    It is based on the physical store, so that the "guide buyer" becomes the core. In order to better manage the customers and enhance the performance of the store, the shopping guide carries on the daily maintenance and promotional information to the customers through "buy chant", and consumers can directly purchase in the shop or order online through "buy and chant" online, so that the O2O can be formed in a virtuous circle.

    According to official data of the Ministry of Commerce, the O2O market in the first half of 2015 was 304 billion 940 million yuan, up nearly 80% over the same period last year, showing strong growth and huge impact on physical retail stores.

    O2O is the inevitable trend of the development of the entity store in the era of mobile Internet. The garment industry faces O2O, which can not only make the overall situation as platform, but also upgrade from "shopping guide" to "service customization". Different clothing brands should choose rationally according to their own current situation and fight bravely, and stand in the draught of O2O, why can't they fly up?

    • Related reading

    The Strategy Of "One Belt And One Road" Has Entered The Stage Of Comprehensive Promotion, And The Textile Industry Has Accelerated The Global Layout.

    Industry standard
    |
    2015/10/22 9:43:00
    29

    Further Combating Violations Of Intellectual Property Rights: Mercury Home Textile And Public Security Strategic Cooperation

    Industry standard
    |
    2015/10/22 9:21:00
    29

    Central To Improve The Charging List System And Lighten The Burden Of Enterprises

    Industry standard
    |
    2015/10/21 15:59:00
    21

    The Handspike Network Was Accused Of Selling Counterfeit "Seven Wolves" Trademark Clothing.

    Industry standard
    |
    2015/10/20 11:15:00
    107

    Fu Anna'S Home Textile Makes Great Efforts To Crack Down On Fake Electronic Business Channels.

    Industry standard
    |
    2015/10/17 9:42:00
    48
    Read the next article

    Retro Legged Trousers Are Coming Again. Autumn And Winter Are The Most Styling.

    The retro legged trousers are coming again. Looking at the streets, they are wearing wide legged pants, with many dark legged pants. Let's take a look at those who are walking with the wind.

    主站蜘蛛池模板: 国产超碰人人模人人爽人人喊| 韩国理论福利片午夜| 卡通动漫精品一区二区三区| 日本高清免费不卡视频| 超清首页国产亚洲丝袜| 两个人看的视频www在线高清| bl文库双性灌尿| 中文字幕不卡免费高清视频| 久久夜色精品国产噜噜亚洲AV | 91啦视频在线| 99久久精品免费看国产一区二区三区 | 又大又硬又黄的免费视频| 亚洲综合久久1区2区3区| 人妻少妇中文字幕乱码| 免费无遮挡无码视频在线观看| 免费观看一级成人毛片| 午夜影院老司机| 免费看电视电影| 亚洲一级生活片| 亚洲av无码成人精品区日韩| 亚洲人成在线播放网站岛国| 亚洲伊人久久大香线蕉结合 | 低头看我是怎么c哭你的细节| 免费国产不卡午夜福在线| 亚洲香蕉久久一区二区| 亚洲欧美日韩久久精品第一区| 亚洲熟妇AV乱码在线观看| 亚洲欧美国产免费综合视频| 亚洲天堂中文字幕| 亚洲免费观看网站| 中文字幕在线观看亚洲| 一边摸一边爽一边叫床免费视频 | 亚洲伊人久久大香线蕉| 中文字幕一区二区三区日韩精品 | 天堂久久久久久中文字幕| 国语对白刺激做受xxxxx在线| 国产黑丝袜在线| 国产成人精品A视频一区| 国产人妖一区二区| 又大又粗又爽a级毛片免费看| 亚洲喷奶水中文字幕电影|