UNIQLO Launches Brainwave Shopping Or Fun Shopping

UNIQLO fitting room events in Sanlitun, Beijing, made UNIQLO stand on the cusp.

Recently, UNIQLO has launched a new shopping experience in Australia, which helps brainpower consumers choose clothes through high-tech means. Maybe soon after that, the traditional dressing rooms will become history.

The clothing industry practitioners, Mrs Liu, believe that clothing will be reduced through the choice of brain waves.

Some netizens believe that this is a marketing, no more.

Who goes to the physical store?

According to reports, UNIQLO launched a smart clothing selection system called Umood in Australia, which can recommend clothing styles and colors according to customers' mood.

When using the Umood system, the customer needs to bring a sensor like earphone. Then, when facing the big screen, there will be several videos on the screen, such as a woman reading in the forest, a cat, a dancing man, and a cherry blossom falling scene.

Each paragraph represents more than 10 different emotions. In this process, the brain waves will be induced and accepted, and will eventually be recorded.

Then, the system will sum up the five major indexes of interest, preferences, focus, stress and sleepiness, each of which has corresponding.

It is said that UNIQLO has prepared 600 T-shirt matches.

The reporter said that she felt that the application of this new technology could make the seller locate the buyer's needs in a short time. According to the information sent by the computer wave, it would help customers to choose their own clothes, save time and improve customer satisfaction with the products. Meanwhile, for this new technology, Ms. Liu also expressed some concerns. "Many customers came to realize the pleasure of shopping. They chose the suitable ones for their own products, and their hearts would produce a sense of harvest. If they were to find products according to the information presented by their brain waves, their interest in" harvest sense "would be greatly reduced, so sometimes the use of high-tech products is not necessarily a good thing. Liu, a practitioner, is accepting

Ms. Liu said.

Nuro, an Australian brand observer company and Phil Harris, a consumer neuroscientist at Melbourne University, said neuroscience could greatly boost the development of traditional consumption.

However, the system is currently only available in Sydney and Melbourne, Australia, and China has not yet introduced any information.

After 90, Xiao Qi thinks that this new technology is suitable for our lazy people who do not like shopping. It saves time.