What Is The Strategy Of Luxury Brands Competing For Tourism Market?

Tourism shopping has become an important pillar of the luxury industry. The theme of the airport has also become the new favorite of luxury brands. Chanel (Chanel) shows up at the fake airport, and Armani (Armani) shows up at the real airport.

It is not hard to imagine that luxury brands are beginning to plan their tourism market.

Merry go round, casino, supermarket, Chanel in Paris The Grand Palace every show, the fashion circle will have to praise once, once entered Chanel NO. 5 boarding gate, Chanel Chanel brings the fashion journey of spring and summer.

Karl Lagerfeld, a creative director, said: "the theme of the airport means that we are going from here to all directions of the world."

Chanel once held fashion shows in Shanghai, Salzburg and many places to publicize its brand image.

At the same time,

The 2015 autumn and winter fashion show was held in Hamad, Doha, Qatar International Airport, and passengers traveling through the airport's QDF store were fortunate enough to be the first Giorgio Armani airport fashion show spectators.

It is reported that last year Giorgio Armani designated Doha Hamad International Airport as the first airport franchised store in the Middle East. At present, men's and women's garments and accessories are sold in this store.

Tiffany, Tiffany and Chanel, announced in August this year that they will speed up the layout of the New Zealand market and will soon open stores in Oakland, the "tourist capital of the economy".

Chris Dibble, a leading global real estate agency, said that the new store will open at Britomart, a shopping mall in Oakland.

Chanel before entering the international

Brands, including Louis Weedon (Louis Vuitton), Prada (Prada), Dior (Christian Dior) and Gucci (Gucci), have already entered nearby queens street, and have achieved good sales in Oakland CBD.

The center of Oakland has changed greatly in recent years, with the increase of flagship stores, the increase of immigrants, the rise of housing value, and the lower inflation rate and interest rate.

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In the layout of Armani, a large number of flags were set up, including Armani Casa of high-end home, Armani Cosmetics of cosmetics sales and so on, and even bookstores, record shops, hotels and coffee shops in the name of Armani.

Thanks to the strong tourism consumption of Asian tourists, the global luxury brands are laying a large number of tourism retail markets.

In order to attract tourists, luxury brands are eager to open shops at airports and large yachts, so as to get a share in the largest overseas shopping market.

The current tourism market mainly includes airport duty-free shops, cruise planes and tourist city shopping centers.

According to Research Institute Panel Generation Research data, tourism retail revenue is expected to reach US $100 billion in the next 10 years.

Bruno Pavlovsky, President of Chanel fashion department, said in an interview that the tourist market is becoming more and more important for fashion brands, and the environment of the airport is becoming more and more fashionable.

Chanel currently has four boutiques in Asia and London (Hislo) Heathrow airport, Paris Charles De Gaulle Airport (arisRoissy CharlesdeGaulle) and Dubai Airport stores.