H&M * BALMAIN Joint Series Will Be On Sale Soon.

The fast fashion brand has become a normal trend in the past. Take H&M as an example. They used to cooperate with 17 fashion brands, designers and celebrities from VERSACE. MARNI , Karl Lagerfeld to Comme des Garcons, Maison Martin Margiela... There are also celebrities like Madonna and Anna Dello Russo. Fashion designers have the opportunity to enjoy low price and high level design every year. clothing And will the BALMAIN of this year start a new upsurge?

"Music is my life". Rousteing Once said, and Rihanna is his Mousika, you may have heard his famous saying, "Rihanna can make me could turn me straight", in addition to Kanye West, Beyonce and Jay-Z. In turn, BALMAIN's gorgeous and exaggerated outfit is also deeply loved by hip-hop circles. Nicki Minaj sang in her songs "He toss my salad like his name Romaine. Romaine.," two, "Kardashian," and her husband wearing clothes, directly becoming the spokesperson of the brand. For a French brand with a 70 year history, it is also not very common.

Pierre Balmain created the same name brand BALMAIN in 1945. Influenced by the design style of Christian Dior and his new look, coupled with the end of the war tightening policy, the exquisite and gorgeous style of Pierre Balmain was warmly sought by the French fashion world for a while. Bardot and Eva Gardner were both fans of him. Until the designer died in 1982, the brand was once at a low ebb.

Olivier Rousteing was only 25 when she took over the creative director of BALMAIN in 2011. He was in danger from his last director, Christophe Decarnin, who had many doubts about whether he could afford the burden because of lack of experience and age. Luckily, Rousteing handed in a beautiful transcript. He insisted on the exquisite and gorgeous tone of the brand and added more sexy and rock elements. This is inseparable from his love for American pop culture.