Analysis Of The Development Trend Of Men'S Shoes Industry In China In 2015

For a long time, it seems that only the wrist watch can show the taste of the male consumers, and the rest of the category are most of the women's consumers.

However, with the changes of the times, men have also opened their own "era". The men's shoes brand has also opened its own unique development path. The following is the analysis of the development trend of China's men's shoes industry in 2015.

With the gradual development of the domestic economy and men's increasing attention to personal appearance, the proportion of men's shoes market is expected to increase.

Over the years, Wenzhou's injection molding, formal clothing, business casual brand shoes and terminal market are almost the same. In the industry, it is the same mom and dad. Only imitation and imitation, product innovation, no innovation, what some factories produce ten years ago, what they produce now, and brand.

On the other hand, the same channel, product, image, price, service and policy result in repeated network construction and vicious competition. Every year, we only see that the cost has been loiter and the sales have not gone up. The profitability of agents and self operated branches has been decreasing year by year, and those who lose money are not uncommon.

For more information, please refer to the "2014-2018 year China Men's shoes industry development forecast report" released by China's report hall.

Then, with the coming of 2015, where should the brand of men's shoes go? In my opinion, being a man is simple and men's shoes need to be simpler. In the future, the development trend of men's shoes brand enterprises can be divided into the following two categories:

First, insist on brand management.

1, the first line brand mode.

2014

The status quo can be seen, the position of the boss is very difficult to do, especially the brand of men's shoes in Wenzhou, the decline in sales has made many industry insiders feel that their days will be very sad.

Here, I solemnly remind you, master, you need not worry about them. After all, they have so many channels and sales volume, so many years of experience and fund deposition, to develop to today, the pace of slowing down is normal.

Moreover, at present, no matter what the international or domestic economic situation is so bad, which industry will be good? Therefore, everyone's worries are slightly redundant. The first-line brands are regarded as local tyrants. They are from agents, self run to affiliates, contracts and so on. As long as the business mode is changed, the market performance is still very stable.

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2, the second line is the area.

Today, leather men's shoes wholesale millions of years are hard to survive.

As a second tier brand, it is best not to blindly pursue the number of agents. In fact, it is good to focus on building several sample markets.

As for other blank areas, do not invest in business invitation, leave it blank, or have some linkage with the region.

The enterprise joint venture will develop into a municipal agent, enjoy the same price advantage as the total generation, do fine retail, and take root in the terminal.

The 3 and three lines are scattered and OEM.

Relatively speaking, such a brand enterprise, in fact, the situation has been very embarrassing.

And a lot of enterprises (boss wife) mantra is, anyway, the money also made a lot of money, how long it can be done, do not do, enjoy the good luck! We respect their choice, but these are just for the sake of life to earn money without the brand sense of mission and spiritual heritage, can only be said to be the tragedy of our footwear industry! I also want to tell them, if you really do not want to do, please authorize the brand, maybe the agent has the advantage of being lighter.

The beauty of success is also the achievement of oneself!

Two, focus on the production of OEM manufacturers

Personal suggestion, since making OEM, the production line should not be too much, one is better, and the business should not exceed two lines.

As the OEM manufacturer, we must concentrate on developing the marketable products in the customers' area and go out to develop products.

Similarly, since we have to make OEM, we must produce the best cost-effective products. If not, how many factories, brands and regional dealers in Wenzhou make your home products.

Of course, OEM manufacturers must grasp three principles: 1, quantity; 2, capital flow is benign; 3, information can be interconnected and shared, the resources and customers choose, you can know in your mind.