Cartire Is Surprised To Open An E-Commerce Platform In China.

Without any sign, Cartire officially opened the electronic business platform in China at noon the day before yesterday, and Cartire official WeChat released information on that day, Cartire online boutique online.

However, there are people in the industry who say that the products that sell online can suddenly feel that the price is chaotic, making it difficult for consumers to adapt. However, the electricity supplier is indeed an important channel for the future of luxury goods. Now, the entry of Cartire's heavyweight brand will rapidly follow the effect, which will really change the whole industry, and the new era will start without mercy.

According to a survey published by KPMG on the consumption of online shopping in China, the consumption of online and mobile luxury goods has exploded as a result of the sustained and rapid growth of smartphone penetration.

45% of respondents said that most of their luxuries were purchased through Internet channels.

Earlier, Bernstein analyst Mario Ortelli said: "this industry has finally jumped from the online to offline."

Ortelli expects that 9% of luxury goods sales will be completed online in the next ten years, which is almost two times the share of last year. The Internet is not only a battleground for earning profits.

With more and more consumers turning to the mobile terminal for browsing and purchasing, the Internet has become the key to get consumers' data.

This also explains why LVMH group's 15 fashion and leather products brand Fendi will set up its own e-commerce website this year.

LucaSolca, a bank analyst in Paris, France, has also said that online fashion and

The market is becoming more and more important, especially when luxury companies realize that increasing physical stores is no longer the only choice.

The Chinese market has been infiltrated, and the forefront of the market has been occupied, so they are looking for more opportunities for growth.

In the past few years, the sales volume in China has increased by 30% over the past few years, with the convenience of online shopping and the seamless connection with offline stores.

According to McKinsey's data, online sales account for 4% of the total market and increase by two times the overall growth rate of the luxury goods industry.

If we continue to grow at this speed, 5 years later, the luxury industry will be online.

It can reach 20 billion euros.

I believe anyone who sees such figures will be heartbeat. Cartire's parent company is no exception. Although there is an electricity supplier, it is obviously not enough for this huge luxury empire.

In recent years, there is little good news about luxury goods groups.

Take the peak of one of the three luxury goods companies as an example. First of all, due to the sluggish Asian emerging market, some brands including Cartire were forced to join the price adjustment team. Subsequently, the 2014-2015 financial year report shows that group net profit has dropped for the first time in 5 years, and the company has led the company to take a lead in lowering wages, and the staff will impose a freeze on salary growth.

Some analysts believe that the cost reduction plan, including layoffs, is inevitable, and the electricity supplier may become a new development opportunity for their growth.

Cartire is the second high-end watch brand that has been cut down publicly in the Hongkong market after Patek Philippe (Patek Philippe). Cartire attributed the global price adjustment to the recent abnormal fluctuations in the euro exchange rate, which is exactly the same as Chanel's price rise in Europe and the price reduction in China.

Whether it is the same price between Hongkong and the mainland, or the sudden opening of the electricity supplier, Cartire hopes to offer cost-effective products through the online shopping platform, injecting a strong heart to the weak market.