Supply Chain Optimization: "Behind The Scenes Push" For Garment Performance Growth

In the first half of this year, a number of garment enterprises are more or less related to the supply chain.

Semir apparel achieved 3 billion 369 million yuan in the first half of 2015, an increase of 14.93% over the same period last year, and a net profit of 423 million yuan attributable to shareholders of listed companies, an increase of 22.94% over the same period last year.

Semir apparel partly attributed the growth of its performance to the optimization of the supply chain.

Semir apparel said in January this year that the company focused on supply chain management last year to reduce the number of suppliers. This year, the company continued to adjust its supply chain and increase its capacity in core suppliers.

In essence, many analysts believe that the "direct camp mode" of Hai Lan's home is a supply chain integration mode. The upstream supply chain is mainly based on consignment and buyout, while the downstream supply chain is an investment plus direct management mode, and the company is a platform for joining suppliers and franchisees.

In this mode, the effectiveness and stability of supply chain optimization greatly affect the performance of Hai Lan's home.

In June this year, Semir clothing announcements announced that the company increased the registered capital of 6.5 billion to Shanghai Semir. It was used for Semir in Shanghai to launch a wholly owned subsidiary Semir (Jiaxing) Investment Co., Ltd., and build Semir Pinghu Jiaxing port storage and logistics base.

Another first half year

In a semi annual report, one of the reasons for the performance growth is attributed to "strengthening supply chain management", and the company's "fast fashion" mode has achieved certain results after fumbling.

It can be deduced that the so-called fast fashion mode is difficult to achieve without the optimization of supply chain management efficiency.

The latest move is to enter the supply chain management business as an extension of its industrial chain.

Search announced in September 29th, its wholly owned subsidiary, Dongguan City

The Supply Chain Management Co., Ltd., together with Dai Siping, jointly invested 100 million yuan to set up Suzhou poly Supply Chain Management Co., Ltd., among which, Dongguan search & amp; special supply chain management limited invested 51 million yuan, accounting for 51% of the registered capital, and 49 million yuan of the total capital, accounting for 49% of the registered capital.

The aim is to develop value-added services such as supply chain management in fashion industry, he said.

Another company with rapid growth in performance.

More importantly, supply chain management is regarded as an advantage of its enterprises. In the semi annual report, the supply chain management and supply chain system optimization are mentioned.

There are many subsidiary companies under the name of supply chain management. Among them, Jiangyin Hai Lan home supply chain management Co., Ltd. has a net profit of 714 million yuan in the first half of the year, ranking first among all the subsidiaries.