Online Efforts To Increase The Power Of E-Commerce Pformation

According to the statistics of Lian Shang network, in the first half of 2015, a total of 120 main retail enterprises were closed in China, of which 25 were department stores and 95 were closed.

Among them, poor performance and strategic structural adjustment are the main reasons for the closure of retail enterprises.

Following the closure of 4 stores in Shandong, Lotte Mart of Korea's Lotte Group recently closed its only store in Nanjing.

Coincidentally, the latest announcement of the Shenzhen regional retail business Ren Ren Yue also said that in order to concentrate resources and accelerate strategic pformation, in September this year, the company decided to shut down 8 traditional stores with long-term losses and losses and hopeless difficulties.

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In the case of slower growth, online channels have become one of the directions of retail pformation.

According to the statistics of reporters, not only the national chain stores such as Da Yun fat, Wangfujing, Carrefour, Tianhong shopping mall and other regional retail businesses such as modern department stores, BBK, and Guang Bai share have already tested the new sales mode such as water electricity providers, micro businesses, etc.

And the pformation effect is also gradually emerging.

Shen Danyang, spokesman of the Ministry of Commerce, said that during the national day of this year, business enterprises around the world seized business opportunities and created a new marketing mode through "Internet +".

Zhou Qiang, chairman of the modern department store, which owns 6 stores in Guangzhou, told reporters that in 2013, the company began to set foot in the field of electricity and launch the "modern network".

"Before the modern network is subordinate to the electricity supplier department, now the website is re revised, and it is operated independently, locating as a website dedicated to promoting sales, and dividing the most popular location of each store's passenger flow to the modern network, in order to achieve online and offline linkage to display promotional products for the brand."

In fact, though

The traditional retail business has already appeared in the team, but the development of most of the enterprises' e-commerce channels is not satisfactory, and has not brought much revenue.

Zhou Qiang also admitted that compared with the big business tycoons, the gap between traditional retail enterprises still exists, but with the development of the Internet, opportunities are coming again.

"First of all, the popularity of the Internet, and the software of the electronic commerce system has gradually matured.

After that, the problem that traditional enterprises could not grasp the supply of goods was solved. Nowadays, most of our modern network vendors have already touched the net. There is a cloud ERP system. They do not need to put goods in our store and then deliver goods. Suppliers can send goods directly from their warehouses after receiving online orders, and the modern network only needs to be a platform.

Finally, from last year, cross-border electricity providers began to rise, department stores can also seize the opportunity, and now cross-border e-commerce experience shop mode is in front of the e-commerce site.

Zhou Qiangru thought.