Meow Street'S Scenario + Internet + Platform Layout

The core of the Internet plus platform is to provide users with consumer scenarios.

This is exactly the new Internet + mode currently built by meow street.

Meow street APP is officially launched in May this year by Ali's cloud naughty company. It can be based on the user's current geographical location, which brings together the discount and new information of the surrounding stores and its brand stores. It also provides a key WiFi, indoor navigation, parking search, parking payment, online queuing and so on.

From the Internet + scene experience, this has become the basic criterion of the current Internet + platform competition. Many Internet + enterprises are in the layout, but from meow street in the layout of the Internet + platform, the fundamentals of the Internet are available, while the cable is superior. This is the cooperation with the major Mall. This is also the basis for the cooperation between Alibaba and Yintai.

When consumers download "meow Street" APP, they can get shopping red packets.

When shopping, consumers can not only find their brand location and preferential information accurately, but also through "meow Street".

It can also calculate the amount of calories consumed by consumers when shopping, which can be exchanged for gifts or coupons.

This can provide consumers with a full range of online and offline linkage, equivalent to the concept of eating, drinking, playing and buying.

Since last year, Yintai group has invested in Yintai group, and started the offline layout of e-commerce. Before long, it was regarded as the "shopping Wizard" of Ali's entity business Internet + platform - meow street App, and gradually entered 40 shopping centers in nine cities of Beijing, Shanghai and Hangzhou. The layout of the shopping center was horizontal, and the vertical shopping experience was deepened vertically, creating a new business mode of shopping mall under the Internet + form.

Physical retail can be added to meow street to increase external resources.

The meow street in the 9 city held a "positive energy" activities, through cross-border resource integration, the introduction of Ali group eco resources, star resources for the physical retail, open business entity entertainment, but also let the entertainment scene, meow street scene link.

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Scenario consumption is exactly the overall layout of meow street for Internet +.

For department stores and shopping centers, they are all faced with homogenization problems. Meow Street calorie is more interesting and interactive. The opening of the brain hole can make shopping and public interest, increase the interest of shopping, and promote the experience economy of physical retailing.

At the same time, meow Street calorie is set to be opened throughout the city during the activity, and the calorie that users can walk, work and climb stairs can be exchanged for Cheng Yuanbao, so that consumers can get public service and small confidence in their daily walk.

The conversion of Yuan Bao into commodities will eventually be completed in the shopping mall, which is equivalent to a huge drainage funnel for shopping malls, which will increase the time of customers' stay in shopping malls and the frequency of visits.