How Many Channels Of Clothing Marketing Do You Know?

In an endless stream of constantly changing clothing marketing channels, it can be divided into two main types of pyramid selling channels, one is traditional marketing channels, that is, retail marketing channels and wholesale marketing channels, and the two is the network marketing channel of emerging garment marketing channels.

Online store, telephone shopping, mail order and other non store sales, because of its convenience and price advantages, have become a good complement to the current retail formats.

Besides, clothing discount stores are also gradually emerging in China.

The following Xiaobian one to introduce and analyze these clothing marketing channels.

At the beginning, the main marketing channels were large wholesale markets and traditional markets. With the development of economy, large department stores and other marketing channels became new main forces. Subsequently, there were many new formats, such as discount stores, warehouses, convenience stores, franchised stores, supermarkets, shopping centers and electronic commerce, and basically formed a multi-level, multi form and multi-functional retail management system which is suitable for different consumer groups.

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And long-term practice, making the retail industry maturing, forming a competitive, integration and development of clothing marketing channel characteristics.

Secondly, the clothing marketing channel has its biggest characteristic -- diversification.

China has set up wholesale, design, processing and display of textiles and garments.

And the dissemination of information as one of the major textile and garment professional circulation market.

Perfect clothing wholesale market has information, distribution, warehousing, procurement, pportation and so on.

We should adopt a diversified and diversified business mode, which is mainly based on the display and distribution of clothing, clothing, fashion consumer goods, joining agents, order invitation and chain operation, and providing an international "one-stop" fashion consumer service.

With the development of new retail formats, clothing management and marketing methods are also quietly changing. Clothing sales in different locations, department stores, specialty stores, shopping centers, ordinary stores, supermarkets, wholesale and retail markets, and no shop formats are all important places for clothing sales.

In China's clothing sales market, large department stores and specialty stores are the main places for consumers to choose and buy goods, and they are also the ideal selling places for famous brand clothing, which are the pursuit of quality. The clothing sold by ordinary stores, warehouses, supermarkets and chain stores is mainly in the middle and low grade. The wholesale and retail market of clothing is wholesale and retail clothing by clothing enterprises and wholesalers, and the individual clothing retail stores supported by large wholesale and retail markets currently occupy the largest share of Chinese clothing sales, which is also the supplier of the most extensive rural market and the low-grade market of some cities in China.

Storage stores, supermarkets and chain stores, which sell mainly low and medium clothing, are the fastest growing formats in recent years due to their low operating costs and price advantage.