How To Arrange The Operation Of Taobao Store?

When the overall project is well planned, the first thing is to organize resources, such as people, money and things.

The biggest problem is team formation. Talent is the core of Taobao operation. All work plans need to be executed by people.

Team formation, based on strategic sales goals and inputs, can be very small, and should be gradually adjusted in the specific operation process.

Promotion is only a means to increase sales.

However, at present, many Taobao shops fall into no sales promotion, no sales, and sales promotion has a strange circle of sales. The main reason is that shops and brands lack unique selling points and differentiation, no personality, no attractive characteristics, no brand premium, and no fans.

A complete Taobao electricity supplier team consists of at least the following posts: project leader, copywriter planning, commodity operation, Taobao promotion, art design, customer service and other personnel.

Among them, if the circumstances permit, copywriter planning can also be decomposed into product copywriting and dissemination copy, and commodity operation is mainly for product analysis and planning.

Organization and so on, Taobao promotes monographs to promote the use of all kinds of Taobao tools, such as through train and so on. The beauty shop is shop decoration, product baby page design, activity page design, etc. customer service must be a person who understands product knowledge, sales ability, typing speed and understands Taobao culture.

To set up a team, we need to set a position first, clarify the responsibilities and division of work, and then recruit people through various forms. After that, people need training, management and assessment.

Of course, in fact, a person can also be a Taobao. He just needs to finish all his posts.

Warehousing logistics belongs to the establishment of supply chain system.

Another online retailer is a large scale electricity supplier, and supply chain management is the core competitiveness.

If you have a good name, do a good job in the preliminary work of the application. After approval, you can start planning and decorating the shop.

Of course, because the Taobao mall audit work is sometimes longer, so most of them are synchronized, after registration, directly upload decoration.

Taobao shop planning is not complicated, especially the module column program has been determined, only need to determine the content of OK.

However, in fact, a shop decoration plan is not so simple. In advance, it is necessary to analyze a large number of competitors' stores and their brand's advantage characteristics, and then combine the target audience and some later operation ideas to make the column planning.

For example, a lot of Taobao stores focus on interactive communication. They will add some columns of gangs and communities. While brand names are very important, there will always be columns of brand traceability.

At the same time, product classification is also a very important topic. How can it be divided into consumers?

Better, you need to think twice before you can come to a conclusion.

After planning, it is the art design implementation, from shop recruitment, shop logo, home page to product display page template, to column brand page personality design, etc., must be in the shop layout style visual performance.

Taobao design has a special request: lively and not messy, must have shopping atmosphere, at the same time clear and orderly.

A shop

There are many factors affecting the product, but the product is definitely the most important element.

Product planning contains a lot of content.

First of all, product line and product portfolio planning, marketing materials, there is a "star, golden bull, thin dog," product four quadrant matrix combination planning.

In the same way, Taobao must make sure that the drainage products, blocking products, profit products and subsequent products must be well defined, which is combined with product pricing to form a complete product width and product mix so as to achieve a balance between hot sales and profits.

For many traditional enterprises, there is also an important problem, that is, how to solve the product line conflict problem under the online and offline.

The second part of product planning is the planning and execution of product baby pages.

How can we display the most powerful selling power of a product, how can the product picture be the best way to impress the consumers and how to write the product sales copybook for sale? Is the product copywriting mainly based on rational exposition or perceptual move? What are our advantages relative to our competitors? How do we suddenly emerge? These problems need to be preliminarily done through analysis and planning.