BAT Scramble For O2O Market And Embrace Each Other.

O2O battlefields are killing each other in turn, vertical businesses are building barriers themselves, and BAT is holding their own.

At yesterday's Baidu World Conference held yesterday, Baidu announced the launch of a robot assistant in the 6.8 version of mobile phone, named "O2O", which applies artificial intelligence technology to life services, so that Baidu can be applied again from the technical level to increase the number of O2O.

Capital operation and building platform can almost be regarded as the "Outline" for BAT to seize the O2O market, and the momentum of the giant's round of competition is also very obvious.

However, for the O2O industry at this stage, it is normal to put in huge effort and spare no effort. Even if we can not clear up our competitors, we have to do something.

Unlike the PC era, in the mobile terminal era O2O platform building, medical, American and other vertical fields are trying to build a closed system, which is also challenging for Baidu who wants to integrate into the industry with an open attitude.

At the Baidu world conference yesterday, Robin Li, chairman of Baidu, introduced that "Du" mainly used the function of voice interaction to complete ordering, ordering pet beauty and buying movie tickets by natural question and answer.

At present, he has provided secretarial services in three scenes of catering, movie and pet, and will soon extend to manicure, driving, education, medical treatment, finance and other industries.

Obviously, Du is the combination of chatting robot with search engine and O2O three.

According to the introduction, it is based on extensive indexing of real world services and information, relying on search and intelligent interaction technology.

Robin Li said that the "secret" will further access Baidu map, Baidu Nuomi and other Baidu system App, "next step, the service capacity of the secret service will be fully open to all App".

"The introduction of this artificial intelligence application, Baidu's intention to find new O2O entry is obvious", AI media consulting chairman Zhang Yiru is analysis.

In its field of search, the technology of intelligent interaction is also used to open new life service entries.

In fact, since entering this year,

The determination of force O2O is better than before.

Baidu's previous series of capital movements can explain: announced three years of additional investment in glutinous rice business 20 billion yuan; a large area to promote Baidu takeaway; in the field of travel investment Uber, 51 cars, daily car, the movie field to star Mei studios invest 200 million yuan; life O2O investment cloud, people network, e bag washing and a large number of companies.

In addition, as Baidu

In the most important role of Baidu Nuomi, Baidu Nuomi released the "glutinous rice +O2O" ecological strategy at yesterday's Baidu World Conference O2O forum, announcing the opening of resources and traffic, building a "partner alliance" based on third party platforms and a "service alliance" based on third party vertical service providers.

Actually, Tencent is in.

The layout can see such a closed loop situation, and the platform ecosystem is to form its own alliance system.

On the other hand, Ali also stressed the proportion of life services in the recently revised version of Alipay.

An analyst who did not want to be named said that Baidu had cut into the O2O with intelligent interaction applications. Although the emphasis was on opening to the outside world, Baidu still had the main business in the system.

After all, the entry point of intelligent interaction is only an innovation in connection with people and service methods, rather than an effective way to aggregate traffic.

"BAT needs to grasp its killer in the O2O field," Zhang Yi admits. At present, Tencent has a social platform, while Ali is an electricity supplier and payment, while Baidu mainly relies on three entries: Baidu map, mobile phone Baidu and Baidu mobile assistant.

"What is worrying is that the performance of Baidu's collection entry needs to be excavated, so we still need to find a new direction in the future game."

He added.