How Do Dealers Conduct Marketing Services?

"Marketing is amorphous", which is what marketers often say. There is an astonishing similarity between marketing and go theory. The market is a game of chess, and all kinds of marketing are chessmen. Service is a chess piece of marketing.

Service is reflected in details. Distributor If a friend wants to build a platform for the vast number of retailers, five systems must be built:

Terminal management system includes four parts: approach, marketing management, team management and image management.

1. Approach: choosing the right store or retail store and maintaining good relationship with them is the first step to our success.

2, marketing management: including inventory management, collection management and so on.

3, team management: including the management of business personnel, and promotion of personnel management two aspects.

4, image management: including the image management of sales point, the image management of the shopping guide lady and the shop assistant.

Training management system, including product training, sales skills training, customer training, the first two points we mentioned more, for customer guidance and training, we may do less.

　　 Promotion management System, including daily promotion management and large-scale promotion management.

1. Plan for large-scale promotional activities in the regional market.

2, careful planning and careful preparation before the event and a lot of publicity.

3. Active scale At present, people are talking about scale efficiency, and promotions are also the same.

After sales service system, the establishment of high-grade, high level, professional after-sales service network is a magic weapon for the success of our terminal brand, and is also the focus of marketing for terminal cosmetics manufacturers in the future.

Logistics distribution system, the modern society is a network society, through the convenient and fast logistics distribution network, unified product accurately and quickly distributed to the retail stores. First, we can ensure the rationalization of inventory, enjoy high-quality and efficient network services, and eliminate counterfeit goods. Two, the high quality logistics distribution system can reduce our operating costs and reduce the occupation of operating capital.

Therefore, in marketing practice, there are two profound points: first, service is embodied in details; two, service is in place, and these two points can be done well. I think all OK.