Doesn'T Louis Weedon Need To Exchange Blood?

Louis Weedon's (Louis Vuitton) lost the iconic chessboard. The reason given by the European Union German court is that the trademark is too simple and lacks significant characteristics.

In fact, the reasons given by the court are not unreasonable. The two kinds of graphs of Brown Beige checkerboard and black grey checkerboard have no obvious features in appearance, which can support LV patent application.

At present, the concept of global consumers is changing and the age of luxury goods is getting younger.

According to a consumer report from Bain, a world-renowned consulting firm, consumers are now choosing more luxury items to show their personal taste and hope to select Daniel Zito.

The best products in the industry.

But Louis Weedon (Louis Vuitton) who lost the chessboard seems to lack a more youthful symbol.

Looking at the various logo graphics of Louis Weedon (Louis Vuitton), the youngest is the MONOGRAM VERNIS pattern designed by Mark Jacobs (Marc Jacobs) for LV, and this pattern is only made a little change on the basis of the old flower material, pressing the real leather material onto the plastic bright surface, and still not getting out of its original.

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In this case,

(Louis Vuitton) do not need to exchange blood?

In the history of Louis Weedon (Louis Vuitton), there are several other features in appearance alone. These features include classic old flowers, 33 colors, cross veins, EPI embossment and MONOGRAM VERNIS.

33 of them will not be reproduced after the end of this year's collaboration with Japanese surrealistic modern art writer Murakami Takashi.

And the old flower material group is the oldest in it.

But even this classic pattern has been falling into old fashioned public opinion in recent years.