Hu Baogang Talks About Smart Mall What Is Commodity?

What is the commodity? The first is that the electricity supplier as a commodity is fully matured, that is, Taobao.

As an appliance, the electricity supplier has basically matured, O2O.

As an item of the electricity supplier, is now the millet, also basically began to mature.

However, as a product of the electricity supplier, there are no successful cases.

Whether Wanda or Suning, of course, I will not say Wangfujing or Xidan.

Anyway, all the mall I have seen have a website, they want to do e-commerce, but I haven't seen any success yet.

The first thing I was offered was a fake deal.

When I went to Shenzhen Foxconn, he told me that we were the biggest e-commerce company in the world, and we traded $6 billion a day.

What does he mean? He is just a digitization, a digital trading system, so here we see the mall system.

First, product scenario, product intelligence, product digitalization and product mobility.

What is a product? What is not directly traded with customers is called products, and products produced in factories are called products.

What is the product of commercial real estate? It includes such a large system as mall, merchant, merchant and commodity.

So I think, first of all, a city, then a product.

We are talking about the value behind scenes.

The value behind the scenes is that the first is the commercialization of the mall. Today, I only want to point out that the mall is

。

How do we deepen our products?

Second, the product is a scene. What does it mean? It is a scene with emphasis, consciousness, soul and intelligence.

Behind the scenes of any brand is the scene. This is not the case. Let's think about it. When you first and your girlfriend engage in an object, the first time you get a commendation, all the successful memories are a scene.

What is the value of our professional market? It is to provide everyone with a scenario. When a person is successful in starting a business here, this scenario is more important than selling one thing.

Scene and big data, Bian Zhilin has a very good experience in this book: you stand on the bridge to see the scenery, the people who look at the scenery look at you upstairs, the moon decorates your window, you decorate the dream of others.

All of your data is being advertised by others and a new interactive platform.

At this time, we found that recently, Peng Ma Ma gave him a piece of clothing from Royal College of Music, but he did not measure it for her. What was it because of big data?

Big data platform is our scenario.

The scene lets people share the platform. The scene is a booth for people to share, and a stage for sharing.

If these four stations are ready, do you think our mall is a shop? Is it a selling scene? Under such circumstances, we find that the scene needs an intelligent display, that is, the intelligent scene.

In this way, you can see that the next hot spot is intelligence.

This is our understanding of the mall.

Therefore, I do not do too many detailed explanations about the new agglomeration of products and the new challenges of the market.

The whole hardware intelligence and software intelligence are the core of our next step to promote the development of the whole market.

Let's take a look at the scene of the whole product, the tenderness of the scene, the personification of intelligence, and the intellectualization of personality.

Every commodity in the whole commodity will produce cluster effect in the future.

Sometimes we often worry about when CCTV asked customers to collect money. When thirty million people looked at CCTV, they accounted for three hundred million.

Why do we want to buy a rental mall, we must sell it? But when goods can not sell, rent can not be collected, can we still think of a new profit model? Smart phones are becoming our "sixth organs".

How does this sixth organ work? So the intelligence of the scene and the intellectualization of personality are the smart mall.

So you must never understand that this intelligent mall is a single system. The smart mall is a complex system. It is a smart city plus intelligent person.

So Wang Jianlin changed, Ma Yun said that the day changed, and Ma Huateng said that people had changed.

What did we say? The net changed.

Darwin's theory of evolution failed, and mankind entered the era of digitization.

Let's not go any further.

This is what we see in the case of the Internet, any system will have bug, people change, change and change, there is a bug in all the shopping malls of all channels, there is a defect, how we make use of the Internet to make up for the defects, this is the capitalization and scenario that we are talking about today.

In the past, we saw the road market, to the department store market, the professional market to the electronic market, to the network market, where is the core? Big data, because when you open the door lock, all the platforms are displayed in front.

You have opened a lock, you have opened a window of the world.

The second is that we see the traditional industries, including industrial design plus core components plus production and distribution channels.

Some people say that what is a smart mall? I said before wisdom is not clear, do not talk about smart mall.

What is wisdom? I have a saying "flexible, mobile, and unspeakable".

It is not what it means.

That day I was in Shanghai asking me what you could do, and I said you didn't ask me what I could do, and you asked me what I could not do.

Because you have deviated from everything once they are positioned.

What is the result? Sharpening, what is the blade produced in the process of knives and sharpening stones? It is wisdom.

Cooking, cooking and cooking between rice and man are called wisdom.

We can see that this wisdom is the integration of industry, culture, technology and network, and we can see what is wisdom by integration.

Wisdom is a compound word and must be intelligent.

This intelligent complex is the scene intellectualization, what is the scene intellectualization? Simply speaking, every enterprise and every product will be O2O in the future. What will we do as a scenario? O2O platform.

We are going to make fish ponds instead of catching fish.

So when a developer starts selling, he's gone, because your core value is not in this place, and your strong relationship is not here.

How to do the smart mall? The puzzle is, because you have an idea first, and then you can get the puzzle out.

When Apple phone was released for the first time, in January 9, 2007, did you know Apple phone had no function.

But its imagination, Heng La and APP have shown the charm of Apple mobile phone.

When NOKIA said that Apple phones were not called phones at all, he did not notice that Apple phones could grow.

After second generations and third generations, NOKIA quickly forced.

This is the understanding of smart mall.

So we changed from Tao to our path.

In the past, we found that the Internet was opposite to a dog. Now the opposite is a scene.

What do I mean by "Internet +"? Sometimes I say that many of our entities do not have Internet at all. What do you add? So do not talk about Internet +, because that is Ma Huateng's concept. Ma Huateng's gene is in the Internet +, what is your "Internet +" for selling a cloth in a commercial real estate? What do we do first?

This is equivalent to the time of the building, there is elevator, air conditioning, glass, and quickly use these things to go home to do smart mall.

We discovered that commodities plus the Internet are

Products plus the Internet are Gome, and products plus the Internet are millet. What is the product plus the Internet? That is the core of today's business intelligence.

So from Yin and yang to right and wrong, we have been walking for five thousand years.

We are studying whether you are yin or yang, right or wrong? Chinese people are never right or wrong, because a theory of yin and Yang negates all our cultures.

But we see from the Internet, from Yin and yang to the virtual reality.

This is the biggest core of my speech today.

If we can not jump out from here, our smart Internet will be meaningless, and the smart mall will not find the core value.