Double 11 From "Blitzkrieg" Into "Protracted War" Fierce Fighting

Double 11 entered countdown, and Jingdong announced its double 11 promotion plan this year.

In addition to the traditional 3C and home appliances, this year, it is imperative to fight the "blitz" into a "protracted war" rhythm - November 1st ~11 day, which lasted for 11 days; in these 11 days, the top 5 consumer goods of the top 5 were sold in November 12th.

As time approached, the smell of gunpowder became stronger.

In fact, a few days ago, people who used to brush micro-blog found that every time they opened the micro-blog home page interface, they would jump out of Tmall's double 11 advertisements. In the circle of WeChat's friends, there would be occasional partners drying out goods that had been "pre ordered" or intended to place orders.

A few days later, estimate your

Such a "drying list" will be more, because WeChat and mobile phone QQ will make the first special case for Jingdong during the double 11 period.

A lot of coupons are actually scattered through social circles.

Previously, Jingdong and Tencent jointly built the "Beijing Teng plan" at that time.

In addition to Jingdong's own

The red envelopes of $200 million will be issued. The biggest wave of red packets will be distributed at WeChat.

In from November 1st to 11th, Jingdong will combine several big names.

When you issue a puzzle poster, you can get the brand coupons if you guess the brand, and you can also participate in the whole coupon exchange with jigsaw puzzle.

At that time, the buddies of friends are expected to be cleaned.

Although the double 11 days have not yet arrived, Tmall's double 11 pre purchase has already started searching for chopsticks.

Jingdong's double 11 promotion plan is a little late, but the time dragged on longer than before, 11 days.

The promotion period is certainly better for sales performance, which was common in department stores two or three years ago, such as cross year shopping and 36 hours of closed doors.

But this year, Jingdong has a practice that is very real, that is, Cross shop, cross category concessions to get through, which means that you do not have to be limited to a single brand in the "single".

For example, the 3C category is supported by the old version, you can pick the brand and the product order.

Although there were different kinds of promotions every day in November 1st, the greatest strength was in November 11th and November 12th.

How strong is this promotion? Jingdong officials claim that they have "refreshed the low price record inside Jingdong".