The United States Is Looking For New Growth Points. Children'S Clothing Stores Are Expanding Constantly.

For Metersbonwe, which is deeply involved in inventory crisis and performance decline, children's clothing will become the next development focus of the company.

It has two children's clothing brands: Moomoo and Mi Xidi, the former mainly stores in three or four line cities, the latter is relatively high-end, and stores are mainly concentrated in the second tier cities.

At present, the two children's wear brands add up to more than 400 stores, and the goal of the United States is to open more than 1000 in two years.

In the first half of this year, Smith Barney showed its first loss in 7 years. The net profit attributable to shareholders of the parent company was -9476 million, down 152.9% compared to the same period last year.

Facing the double attack of foreign fast fashion brands and electricity suppliers such as UNIQLO, ZARA and so on, the traditional casual wear enterprises in China are generally under attack. Adjusting the product structure is an important measure for many companies to cope with this change.

Semir clothing has resumed growth by increasing the proportion of children's clothing business.

In the first half of 2015, its net profit reached 423 million yuan, an increase of 22.9% over the same period last year.

The American state is obviously trying to imitate

But whether it can save its performance remains to be verified by time.

According to the plan, the online US bond will use the state purchase network and O2O business mode, and actively expand the line including brand integration shop, shopping center, shopping mall and all kinds of franchise market stores, and promote the development of children's clothing together.

Told the interface reporter, the children's clothing business scale is more than 300 million yuan.

This figure is still very small in the overall sales of the United States, and the total revenue of the company in 2014 is 6 billion 621 million yuan.

According to the "China children's wear market report" released by Ou Rui consulting in 2015, the United States accounted for 0.3% of the market share of Chinese children's clothing in 2014, ranking fifteenth.

But what the US sees is China.

Development potential.

Last year, the size of China's children's wear market has exceeded 140 billion yuan, and the "two child" policy will continue to push the industry to maintain rapid growth in the next few years.

"We see that children's clothing business is good last year, and I believe that the future will grow at a high speed.

At present, the order volume of children's clothing will increase every quarter, with an average increase of about 60% per quarter. "

The US side said.

In the past, Smith Barney's children's clothes were often sold in a store with their adult clothes.

According to the plan, most stores have a scale of 80-100 square meters, and the stores with partial brand display will be larger, up to 200 square meters.

"If the store is bigger, it will be more difficult to make money". In the future, it will actively explore the four or five line cities on the premise of maintaining the existing market share.