Japan: Halloween Market Will Reach 122 Billion Yen In 2015.
This year's general trend of Halloween will continue the trend of last year, and the luminous clothing is highly sought after.
In addition to uniforms and cosplay clothing, the store also designed a special area to sell sunglasses and other accessories.
On the eve of Halloween in October 31st, the festival business war also entered the white hot stage.
It is understood that the Halloween market in 2015 is expected to reach 122 billion yen, which will grow to nearly Christmas and Valentine's day.
Regarding the trend of Halloween fashion this year, Clearstone, a big uniform manufacturer, said that this year's EDM (Electronic Dance Music) large scale activities such as electronic music are very popular. Affected by this, the popularity of luminous Electric and small parts and decorative parts with "Electric Costume" is rising.
According to recent reports, Clearstone was launched in July this year.
Luminous clothing
The jewelry brand "ELECTRIC EX" has published the design of a battery luminous line in clothing.
In addition to uniforms and cosplay clothing, the store also designed a special area for sale.
Sunglasses
And other accessories.
Taking advantage of this trend, the total number of shipments increased by 110% compared with the same period in September.
The general trend of Halloween this year will continue the trend of last year. The general group Cosplay (for example, including pumpkins, vampires, pirates, etc.) and cosplay on the same subject (such as witches only) are two trends.
Recently, the costume of the zombie series has been well received. Some people will pform the costume of the original HANDS and the nurse series to make it into a zombie costume.
Now more and more companies are offering accessories and toiletries for people who really like dressing. Amazon's Japanese station also has an original handmade suit.
Clearstone analysis predicts: "horror has many ways of expression, so there are many styles of make-up.
With the emphasis on the orbits and skinny cheeks and the romantic accessories of jewelry, dried flowers and so on, this fashionable "ghost Cosplay" should have a larger demand.
Last year's Halloween, Shibuya street was the biggest in history.
Costume craze
It has aroused a lot of topics.
This year's Halloween is on Saturday, and perhaps the street parties are bigger than last year.
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