Anta Boosts China Youth Football To Usher In A Great Era

Guangzhou in October 26th, Anta announced that "just play football" strategy, officially entered the football market.

Anta will join Hengda football school, Jiangsu Sports Bureau, Shuhua company and famous football players, and promote the long-term healthy development of China's youth football through competitions, youth players training and coaches training. Anta also announced the most professional football shoes that are suitable for Chinese youth.

Anta sporting goods. Brand president and executive director Zheng Jie, executive director of Evergrande football school Liu Jiangnan, Vice Chancellor Zhou Zheng Min, Asian football player, famous soccer player Zheng Zhi, Asian football player, former international champion Fan Zhiyi, former soccer player and famous soccer commentator Xu Yang attended the Anta football Strategy Conference.

Zheng Jie, President and executive director of Anta sporting goods, said that the entry into the football field is Anta brand.

The core of Anta football strategy is to promote the long-term healthy development of Chinese youth football.

Zheng Zhi, as Anta Football Promotion Ambassador, accepted the exclusive football equipment donated by Anta, the five-star boots at the scene, and Anta wished Zheng Zhi to win the five consecutive champions league matches.

Four strategies for Anta football strategy

Zheng Jie said: "the state attaches great importance to football development, and the policy of football reform is inspiring.

High quality and high level young football reserve talents are the foundation for the development and improvement of the national football level.

As the leading brand of China's sporting goods industry, Anta takes football as the core strategy of brand development in the future. It has far-reaching significance.

As a professional sports brand to boost the long-term healthy development of China's youth soccer, Anta will create conditions for competitions, coaches, equipment and venues, so that children who love football can enjoy the joy of playing football, and children will "just play football" and leave the rest to Anta.

Behind the strategy of Anta's "just to play" football strategy is the four major plans, including sports events, coaches, equipment and venues.

First, the Anta football match plan: Anta and Jiangsu Sports Bureau become strategic partners, the two sides join hands to build Jiangsu Youth Football League, and launch a series of football promotion activities such as training camp and football carnival.

In the future, Anta will take Jiangsu Province as a demonstration and copy its successful experience to other provinces and cities to promote the development of youth soccer in the whole country.

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Anta will jointly implement the Jiangsu Youth Football League plan with the Jiangsu Sports Bureau. The League will cover more than 1000 schools in Jiangsu primary schools, junior high schools and senior high schools, and will be divided into schools, counties, cities, districts and provinces in five levels and more than 200 thousand matches. It is expected that nearly 20000 young people will participate in it every year.

Second, the Anta football coach program: Anta and Hengda football school become strategic partners. The Hengda football school, founded over three years ago, is bold in its innovation in running schools. Its achievements are obvious to all and take the leading position in Chinese football training.

Anta will provide professional football match equipment for Hengda football school and sponsor all football equipment of Hengda football school elite team.

Anta will also launch the four phase of youth soccer training every year. The annual training course for soccer coaches will be held every year. The coach team of Hengda will be invited as a lecturer to train coaches at all levels, and plan to train over 2000 high level football coaches for Chinese youth soccer in the next three years.

Fan Zhiyi and Xu Yang have also become the core members of Anta football coaching group, and will participate in the training of coaches and campus football in the Anta football coaching program.

Third, Anta football equipment plan: Anta has collected more than 16000 teenage foot types nationwide.

After more than 1000 hours of R & D and design, professional football shoes, which are most suitable for Chinese teenager feet, have been launched, and a series of football shoes have been launched for natural turf, artificial grass, gravel, floor, plastic, cement and other venues.

Anta professional football shoes will be pushed to the market and have high cost performance.

Fourth, Anta football venue plan: Anta will cooperate with Shu Hua to launch site construction, build and promote cage soccer. Based on the advantages of modularization, adaptability and convenient installation, the present situation of Chinese football field will be solved.

In the future, Anta and Shu Hua will promote cage soccer in the nationwide campuses to help the development of campus football.

The "four major plans" announced by Anta are aimed at expanding the participation of Chinese youth soccer in the population, so that more teenagers who like football can have better conditions to participate in football, thus promoting the long-term healthy development of Chinese football. I believe that more football resources will be added to Anta's "just go to play" camp in the future.

The country attaches great importance to the development of football, and the coming out and continuous promotion of football reform plan will make Chinese football enter the golden period of development.

Ding Shizhong, chairman and CEO of Anta's board of directors, said: "as China's largest sporting goods company, football will never stand idly by. We will definitely behave in the future football field in China."

Anta is China's leading sporting goods.

It has always been the core position to meet the needs of China's mass sports.

Zheng Jie revealed that Chinese football has huge market potential, and Anta is confident that football will become the core category of Anta in the future. It will bring the best sports experience to the majority of football fans with the most professional products and services.

At this point, the layout of Anta's three major categories in football, running and basketball has basically taken shape.

Tmall's first pre-sale attempt to "do not sell first" new mode

Although the new children's football shoes are only officially released today.

But as early as October 13th, they started the pre-sale at Anta Tmall flagship store, and opened the new model of "no sale before sale".

In order to cooperate with the pre-sale, Anta Tmall flagship store has launched a 99 yuan super value football package promotion. The package contains a pair of football shoes, a football suit and a set of professional football equipment.

So the price of the people can let their children have a cool football equipment and happily ride on the green field.