The Two Child Policy Has Been Gradually Liberalized And Clothing Brands Have Been "Killing" In The Field Of Children'S Wear.

In recent years, the "Amoy brand" emerging from the Internet channel is also actively distributing, hoping to get a slice of the children's clothing.

With the increase of the birth rate of the second child, the per capita seasonal consumption power of children's clothing will increase by about 3 times in the future, and the market will be larger than that of adult clothing.

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With the gradual liberalization of the young parents and the change of the consumption concept of their young parents, the baby market is showing a huge market prospect. More and more shoe and clothing enterprises are involved in the baby market, and enter the field of children's clothing and toys, hoping to take more from the pockets of young parents.

Mu Fangzhou, an analyst at Guotai Junan, believes that the younger 80 and 90's parents are gradually becoming more and more educated in western developed countries, and more importantly, their investment in education and entertainment.

Sustained growth brings greater business opportunities.

Women's shoes brand 100 billion acquisition of toy brands

A few days ago, the women's shoe manufacturer in Hongkong announced that it would wholly-owned the British company, Groupe Ludendo, a French family toy retail group, which owns more than two hundred years of British toy brand Hamm Reis (Hamleys).

Both sides of the paction did not disclose the amount of the purchase, according to foreign media reports, the purchase price may be 100 million pounds, or about 980 million yuan.

According to the announcement, the current acquisition has entered the final stage, and the formal agreement is expected to be signed in the near future. There are also reports that the two sides will complete the contract and details of the purchase next month.

Reporters learned that Hamm Reis is one of the oldest and most famous toy chain stores in the world, and the British royalty is said to be its consumer.

Its flagship store, located in central London, has a history of 255 years since its establishment in 1760. At present, a toy shop with 7 floors and over 50 thousand square meters of business area operates about 10 thousand categories and over 450 thousand toy products. It is the largest toy store in the world.

Chen Yixi, chairman of the board of directors of the company, said that if the acquisition is implemented, it will become an important first step in implementing the global brand strategy. At the same time, it will further strengthen the competitiveness of the retail channels and provide a shopping experience with the help of the brand of Hamm Reis.

It is said that after the completion of the acquisition, the company will bring Hamm Reis into the Chinese market and plan to open several branches of Hamm Reis in Hongkong and the mainland.

Women's shoes should be "crossed" in the toy industry. On the one hand, the competition in the footwear industry in China has become increasingly fierce in recent years. Despite the semi annual report published, the company's revenue and net profit have increased by more than 10 points, but the overall situation of the industry is not optimistic. Many women's shoes listed companies have seen a sharp decline in revenues and net profits.

On the other hand, Qian Baidu also saw the great prospect of the children's toy market, hoping to take more from the parents' pockets of consumers.

Apparel manufacturers scramble to nugget children's clothing market

It's not just a thousand dollars that you want to make children's money.

It has been "killing" in the field of children's clothing.

At present, Semir's children's wear product line is extended to the 0-3 year old baby market, increasing the retail area of 0-3 year old baby clothing and distributing the whole industry chain to children's products.

In addition, Taiping bird set up a children's clothing brand "MiniPEACE" in 2010. Jiangnan cloth dress also set up the children's clothing sub card "jnbybyjnby" in 2011.

Although moomomoo, a brand of children's clothing, is not big in the business market, it has maintained steady growth in recent years. Its annual order growth has increased by more than 60%, and retail sales have continued to grow by 30%.

Not only traditional brands, but also in recent years, the "Amoy brand" rising from the Internet channel is also actively distributing, hoping to get a slice of the children's clothing.

In December 2012, Han Du she launched the children's wear brand Minnie Harry. According to its backstage data, sales in the first half of this year increased by more than 4 times over the same period last year.

Seven, after accepting La Natsu Bell's wholly-owned acquisition, Georgia launched the brand of children's clothing "Thenext". The initial language also launched the children's clothing brand, and opened the online store double line combat mode.

At the end of last year, Ali's Juhuasuan division even divided children's clothing as sixteenth separate categories. Children's clothing has always been a category two under the category of mother and baby, but it has contributed 50% or even better.

Sports brand also joined in, Lining entered the children's clothing market with a brand-new management team and brand logo, and released the development plan of Lining's children's clothing in the next 5 to 10 years. Anta actively expanded the scale of this brand's children sporting goods business.

Insiders predict that with the growth of the birth rate of the second child, the per capita seasonal consumption power of children's clothing will increase by about 3 times in the future, and the market size will exceed that of adult clothing, with great potential.

The 2012-2015 year children's wear industry report released by the National Bureau of statistics shows that the total output value of children's clothing industry is growing at an annual rate of 25% to 30%.

In 2014, the size of children's clothing market in China exceeded 140 billion yuan mark. The industry expects that this figure will maintain a high growth rate in the next few years.