Double Eleven Coming Competition Logistics Providers Busy

Every year, "double eleven" is a big game in the field of electricity supplier. Price war is the most intense competition on the market, and the killing of logistics and warehousing is invisible to users.

Hou Enlong revealed that Ali has put many products in the warehouse designated by Suning and will be served by Suning as a "double eleven" service. When that happens, consumers will see two sheets, one for Ali and one for Suning.

It is reported that Suning logistics has been in Beijing and other cities and Ali's rookie logistics to get through, some of the products of Ali platform will be distributed by Suning.

Tmall electric city has provided the consumers in Beijing area with the services such as the booking and delivery of big appliances, the delivery of large appliances, installation of household appliances and so on. It is undoubtedly stirring the Jingdong from the user experience.

At the same time, in the township market, Suning self built Yi Yi service station will interact with ALI village village.

Suning's data show that the total storage area is 4 million 520 thousand square meters.

Among them, Suning Shanghai Fengxian logistics base covers an area of 250 thousand square meters, supporting 1 million small pieces of SKU, about 15 million goods storage demand, daily processing capacity can reach 800 thousand.

"The golden age of traditional electric business has passed ten years ago, and now it is" Internet + ", that is, O2O.

Hou Enlong believes that "Suning's logistics cost rate is only 1.12%."

It is reported that, following the signing of the 35 billion yuan list by Suning and dozens of home appliance giants in July this year, since the end of 9, Suning has gradually approached hundreds of suppliers of 3C categories such as air conditioners, refrigerators, washing machines, color televisions, kitchen and toilet, communications, digital computers and other household appliances, and has been preparing for war from commodities, prices, special activities and logistics services.

Great promotion.

"The supply chain is always close to a principle, and no one in the market can finish it.

Win-win cooperation must always be the direction.

No one can let suppliers be dug or belongs to any one. "

Hou Enlong said.

For the best embodiment of Ali and

After the cooperation, the first key node "double eleven", Hou Enlong introduced, "double eleven" period for the digital 3C category, the two sides mainly do three things. First, the two sides will push the old to replace immediately; second is to build the 3C storefront with the help of the sunning line, the outlets and the after-sale ability, and the free door-to-door pick up; third is the easy purchase direct shop on Tmall, the two sides have formulated a very complete promotion and sales target plan and support.

Wang Liyang, an e-commerce analyst, told reporters that once the two sides have implemented the above plan, the close and convenient service under the line and the price of cheap worry free will not satisfy the pure electricity supplier mode.

In the future, customers who really can impress consumers must provide them with one-stop service experience of O2O shopping.

It is reported that relying on previous established

Suning has established a separate logistics company.

Hou Enlong said that he has done three things this year: improving the self operated supply chain, concentrating on logistics and promoting the integration of home appliances and equipment.

Hou Enlong believes that the pformation of Suning is smooth and has come to the moment of counter attack, and this time it can see the determination of Su Ning's counterattack.

According to the briefing, Suning set up a price inspector team at the headquarters level to monitor the price of goods under the monitoring line. Once the commodity with a higher price is found, the person in charge will finish the class.

The essence of price war is the competition of retail efficiency, the value war.

Hou Enlong said Suning's logistics cost rate is much lower than that of its rivals, its accounts are shorter than its rivals and its profitability is better than its rivals.