2015CHIC Autumn Interview "Honghua Digital" Zheng Zong Interview: New Opportunity For Digital Printing Machine

(Honghua digital) is a high-tech enterprise specializing in the development, production, sale and service of digital inkjet printing technology and equipment.

At present, its products and solutions are mainly used in textile, printing and dyeing, advertising, home, personalized design and other related fields. R & D and technical strength have reached the international leading level.

CHIC autumn exhibition was held for the first time on October 2015 13-15, the National Convention and Exhibition Center [Shanghai]. On the first day of 2015CHIC autumn exhibition, Ben Wang came to the Honghua digital exhibition hall.

In the exhibition hall, through the interview with Honghua digital Zheng Zong, we truly understand the advantages of digital technology in Honghua. At the same time, the world apparel shoes and hat net wishes Honghua digital can help textile and garment enterprises to provide more new digital printing products, and business is booming.

Next, follow the reporter of the net to do a follow-up interview.

Honghua digital exhibition area:

Reporter: the clothing exhibition has attracted relevant enterprises to participate in the exhibition. What plans do our enterprises have?

Zheng: we have been doing textile and garment enterprises for more than 20 years. The biggest problem now is the greater competition between the Internet and the electricity supplier. The problem is that the profit is low and the inventory is increasing. This makes the application of new technology an important topic. The Honghua yard has been working hard, hoping to have new development opportunities through high-tech technology.

at present

Development has become more and more mature.

In the early years, the technology is simple and the proofing is fast. Now as more and more mature, digital technology and high technology can be combined naturally, and there are more chances.

This is mainly reflected in two aspects. First, we can quickly provide more patterns and advance diversity through diversification.

Second, because of convenient integration with the Internet, consumers can participate in the product ahead of time. Products can be recognized before large-scale production. The application of this technology is meaningful to the traditional clothing industry, and can shorten production chain and control. This is also the trend of future development. Now, with the application of new technology, national policy support, application and promotion is also a good opportunity.

Reporter: what is the effect of this promotion?

Zheng: our Honghua digital exhibition is also the first time to come here. The effect is not so direct and obvious. It can only communicate with the final customers.

Most of the previous customers are participating in the exhibition. Our biggest achievement is that we can provide some data and information to the downstream suppliers of fabrics. Next, we will let more designers know about the advantages of digital, and they will be satisfied with these exhibitions.

Reporter: what are the plans for digital manufacturing in Honghua?

Zheng: there are two main points to solve the pain problem in the industry. First, the division of labor in the garment industry, the printing plant and the designers have their own advantages, and the color consistency is different. This is a big topic. We have a set of color management system here, which is the highlight of the color technology.

Designers and business fabric owners can master them.

Second, small batch and many varieties of order accumulation.

Distribution to the corresponding production equipment factory will bring benefits to the production chain and provide a technical solution for the textile and garment enterprises in advance.

Related information of enterprises

Hangzhou Honghua digital Polytron Technologies Inc, founded in 1992, is the core enterprise of the hi tech software park, and has won the national torch plan project. It has undertaken the national "863" plan research project, undertaken the national hi tech industrialization demonstration project during the "fifteen" period, and was designated to set up the "national digital inkjet printing technology research center" project.

Honghua has the world's leading apparel CAD/CAM/CIM system.

Inkjet direct network system, advertising inkjet system, carpet spray printing overall solution.

The Honghua business is distributed in many countries and regions around the world. At present, the business contribution of the overseas market has exceeded 50%. It has established an efficient, orderly and standardized business network operation system in the world.

Honghua is committed to the research and development of the digital inkjet printing system. It has long been working with many universities and research institutes in the United States and China, and has R & D and production base in Shanghai, Hangzhou and Suzhou.