O2O Subverts Consumer Habits

O2O has improved consumer interest and cross category innovation. It has been widely used since its birth, but so far, it has not yet reached the large number of consumers in low - level cities and rural areas.

In 2016 and beyond, more enterprises will provide products and services for areas where there are no O2O businesses.

At the same time, tradition

Challenges and threats will continue to increase.

In addition to trying to launch O2O services, traditional retailers should also increase the value and significance of physical stores, making shops a place for consumers to gain new experience and social activities.

O2O service innovation is getting more and more popular.

Welcome.

Both traditional retail brands and start-up companies are trying to pform consumer interest into a sustainable business.

In 2015, the word "O2O" has become a veritable popular vocabulary. The business model that it refers to from online to offline has already been developing rapidly in major cities and all walks of life in China.

Whether it's retail delivery or all kinds of professional door-to-door services.

You just need to sit on the sofa leisurely, and place your order through the smart phone.

At the same time, with the increasingly fierce competition in China's O2O market, more customized online services are provided to consumers, and then there is a huge surge in on-demand services. For example, a App named "good cook", consumers can choose local dishes and tastes according to their preferences, and even invite the designated chefs to come home to cook.

According to the British Mint study, Chinese urban consumers have a strong interest in and loyalty to the professional services from home. Nearly half (46%) have booked on the Internet, such as laundry, household cleaning, massage and so on. 80% (78%) of those who use the door service said they would use it again later.

Of course, different lifestyle services also play an important role in differentially customized services. For example, Ying Mint finds that compared with other regions, consumers in China's East China (72%) are less busy at home and cook at home every day because of their busy lives.

More young male consumers are especially attracted by customization. 2/5, a 20-29 year old Chinese young male consumer, pursues customized products and services.