Dong Minglun, President And CEO Of WAL-MART, Talks About China'S Business Experience.

WAL-MART department store Limited is the world's largest company in terms of turnover, and its every move in the investment field has an important impact on the global retail industry.

Recently, the retail giant held a WAL-MART investor conference in New York, which triggered a strong oscillation.

Due to its high regard for the Chinese market, Dong Minglun, President and chief executive officer of WAL-MART global (Doug McMillon) has made a special trip to China and has received an exclusive interview with reporters.

Dong Minglun emphasized that WAL-MART has stores in 28 countries around the world, and the most important one is the two markets in the United States and China.

Dong Minglun said that nowadays, the way of shopping of customers is diversified.

The most mature market of WAL-MART's delivery business is in the UK, where there has been 15 years of merchandise delivery service.

In addition, pick up service is provided in the parking lot near the store, so that customers can get goods purchased without entering the store, which greatly improves the efficiency of shopping.

At present, the volume of WAL-MART's door-to-door business and the volume of pick-up services have increased, but in fact 90% of sales still come from traditional physical stores.

In order to win customers in the future, a reasonable strategy should be to provide all channels.

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Dong Minglun said that China's market development opportunities are very large, because China's economy is developing rapidly and the population base is very large, and the consumption power of Chinese consumers is rising.

WAL-MART entity stores entered China in 1996, but in fact, its procurement business in China started earlier.

Over the past 20 years, WAL-MART has accumulated very successful development experience in China.

Dong Minglun said that at present, over 95% of China's retail stores are made in China. In the future, we will continue to sell local products and increase the proportion of imports. Both are important opportunities for WAL-MART to develop in China.

It has always been a large consumer of human resources, and it is also the most closely related industry.

The vigorous development of the retail industry can not only promote the low end employment, but also improve the livelihood of the people from the perspective of reducing the cost of living.

Dong Minglun said that WAL-MART now has 100 thousand employees in China, taking into account the rapid development of China's economy, coupled with investment in China's physical stores and e-commerce, the growth rate of the Chinese market will exceed WAL-MART's growth in other markets around the world.

WAL-MART has become the world's largest company with the most revenue.

"Great achievements.

A bottle of cola can be bought in different places, and the price can be several times worse.

In the United States, in the United States, a WAL-MART new store is open to business, but it is a joy and sad thing, because its appearance will directly affect the price of the surrounding products.

Customers are happy, but many businesses are scratching their heads.

Dong Minglun said, as a customer, of course, the best thing is cheap and good things. At this point, Chinese and American customers are the same, so WAL-MART's "low price strategy" is also very successful in China.

How to save costs from management and logistics and let customers enjoy benefits is its secret.

Dong Minglun emphasized that Chinese customers are very concerned about the authenticity and food safety of commodities.

Price is important, but price advantage is not enough. It also needs high quality and good service support.