Adidas's First Fully Automated Shoe Factory Selected Germany

Adidas plans to open its first in Germany next year.

Speedfactory is part of the effort of the company to move production from developing countries back to Germany.

It has been working with the German government, academia and automation companies to achieve the goal of revitalization of sporting goods in Germany by new technologies to accelerate delivery time and reduce freight costs.

The company and Germany on Tuesday

The Group signed an agreement, which will provide the technology needed by the "fast factory" to design and produce customized footwear components.

As part of this plan, Adidas released a 3D print running shoe earlier this month, which can be customized according to the size of the customer's foot.

A spokesman for the company said on Tuesday that Adidas will open its first "fast factory" in Ansbach, a town in southern Germany on 2016.

Related links:

Recently, Adidas's first Homecourt flagship store in Shanghai officially landed on Shanghai's bustling Nanjing East Road, which is part of Adidas's "2015 way" strategy. It aims to further expand Adidas's retail presence in China by increasing the flagship store in the core cities.

This new Adidas store integrates sports performance series Homecourt, sports classic series "Neighbourhood" and NEO "TheStage" concept, to display Adidas's three brand.

Adidas sports performance series, sports classic series and NEO will bring consumers sports, sports, street fashion and sports and entertainment various shopping choices, highlighting the breadth and depth of Adidas brand.

The unique and interactive store concept will provide consumers with world-class shopping experience.

The new store fully integrates the spirit of sportsmanship into the retail sector, striving to attract a wide and diverse consumer community in Shanghai, and to upgrade the consumption experience to a new level.

The store is located on the Huangpu River and has a retail space of 700 square meters. It can meet the growing demand for Adidas sports performance series and lifestyle products.

The inspiration of the Homecourt mode comes from the design of the stadium, which is divided into four parts: the central footwear area, the tunnel entrance, the central hall and the team dressing room.

The store rack can give full play to sports inspiration, and with solid wood flooring, the image and inspirational message of brand spokesperson can be seen everywhere.

From decorating materials to design inspiration, the product exhibition area, shopping area and fitting room of Adidas store vividly reflect the essence of the brand that is rooted in sports.

Adidas's street fashion and sports leisure products are also sold in the store.

The concept of sports classic Neighbourhood captured the element of street primitive energy, and displayed street sports style clothing shoes.

NEO "TheStage" has fully demonstrated the movement trend and leisure products, and conveys the fresh, youthful and vibrant brand image of Eddie Peng and Angelababy.

Gao Jiali, managing director of Greater China in Adidas group (ColinCurrie), said: "Shanghai as China's most influential commercial, cultural, sports and fashion center is the first choice for us to implement the strategy of key cities.

This also fits our retail differentiation strategy to provide consumers with world-class brand experience and meet their changing needs for sports and lifestyle.

We feel very honored to be able to jointly launch this important store with our honorable long-term partner.

This once again demonstrates our solid partnership. "

The new store is jointly launched by Adidas and its long-term retail partner, Kathleen sports. Wu Jianguang, chairman and group president of Shanghai Ruili fitness equipment Co., Ltd. said: "we are very pleased to launch this brand new store with Adidas.

It is located in the commercial busiest landmark East Nanjing Road, increasing the daily contact between consumers and Adidas.

The store will provide consumers with an unparalleled brand experience and display a wide range of Adidas sports, fashion, casual clothing and shoes. "

The opening ceremony of Adidas's new flagship store in Shanghai also ushered in other important guests such as Chinese men's basketball team star player Zhai Xiaochuan.

The opening ceremony also includes traditional lion dance and ribbon cutting ceremonies to commemorate this special day.