Acquisition Of UK Hamleys Shoes Brand

It seems a bit puzzling to focus on the 100% Baidu market.

What's more, the earliest purchasers in the market are the strategic partners of China.

It is understood that Chen Yixi, the chairman of the board of directors of the company, is the brother-in-law of Yuan Yafei.

The concept of second child is hot, making toys and other children related products and companies become one of the important targets of enterprises' investment and merger.

The main high-end C-Banner shoes (01028.HK) and the French family toy retail group LV Ludendo Limited by Share Ltd (Groupe Ludendo) issued a notice on the night of October 29th, announced the paction concluded, signed a 255 year old British toy store Mys Hamleys agreement.

According to the announcement, the paction amount is 100 million pounds, or HK $1 billion 190 million 500 thousand, and the company has paid 10% of the cash deposit to the other lawyer's account.

The Hamleys paction is expected to be completed in February 28, 2016.

Because business categories are totally different, it is a great challenge for Hamleys to operate well in China. More importantly, Hamleys has a history of more than 200 years. Its ability to innovate and develop with the times must be one of its core competitiveness.

At the same time, because the educational concept of Chinese parents is different from that of foreign countries, the demand for toys is different. When Hamleys comes to China, it may also need to innovate and develop localized products to meet the needs of Chinese consumers more.

The toy chain store has little to do with the main business, but under the concept of second child, the acquisition of Hamleys will be a good investment direction.

Although there are synergistic advantages in the channel operation after the acquisition operation, there are still many challenges for Hamleys to operate in China because of the factors such as category differences and differences in educational philosophy.

Hamleys is one of the oldest and most famous toy chain stores in the world. Its flagship store is located in Regent Street, central London, with a business area of more than 50000 square meters. It has been 255 years since it was founded in 1760.

The 7 storey toy store has about 10 thousand categories and 450 thousand different toys. It has become one of the tourist attractions.

Hamleys chief executive Gudjon Reynisson revealed that Hamm Reis, who has about 40 stores, grew 15% to 62 million pounds (608 million yuan) in the previous fiscal year, and the pre tax profit increased 25% to 4 million 500 thousand pounds (about 44 million 180 thousand yuan).

The Sanpower Group Co. Ltd., Nanjing Sanqi group, which has been widely known, has not bought Hamleys yet. However, it said that the group is working with the House of Fraser Limited Limited Fraser department store to discuss the cooperation relationship. It hopes to expand more on the basis of Hamleys, so as to help its brand go international.

It has four private brands, namely, ASH, JC, United Nude and French Connection, and has five authorized brands in China.

Retail group, which hopes to make use of Hamleys's larger influence.

To enhance the influence and competitiveness of terminals.

In fact, in recent years, due to the fierce competition in the footwear industry, and by the impact of the electricity supplier is particularly obvious, most women's shoes enterprises are not performing well.

This year's interim results released by Daphne international show that turnover decreased by 13.9% to HK $4 billion 374 million in the first half of the year, and net profit was HK $2 million 500 thousand, which was significantly reduced by 98.5% compared to the same period last year (HK $172 million in the same period last year).

The mid term results of the women's shoes brand released on Saturday showed that business income in the first half of the year was 845 million yuan, down 3.81% compared to the same period last year, and net profit fell 18.91% to 27 million 24 thousand yuan over the same period last year.

BELLE was in the mainland in the first quarter of May.

The net number has decreased by 167, while BELLE's core business has fallen by 7.8%.

In contrast, the brand of women's shoes has maintained healthy growth.

It released the interim results as at the end of 6 in 2015, showing that the total revenue in the first half of the year was 1 billion 416 million yuan, up 14.1% over the same period last year, and net profit was 111 million yuan, an increase of 13.5% over the same period last year.

The same store sales in the first half of 2015 increased by 5.4% compared with the same period last year.

Chen Yixi said that after the completion of the acquisition, they will open a branch of Hamm Reis in Hongkong and in the mainland of China.

With its position and experience in retailing and its new "Hamleys" brand, expanding its business and concentrating on retail outlets such as department stores, it hopes to further cooperate with multiple department stores to enable the company to further develop its Hamleys brand through its retail platform, and expand its product line by introducing toys and children's products.