The NDRC Issued A Reminder On Regulating The Behavior Of Online Retail Prices To Prohibit Fictitious Prices.

In the past "double 11", about Online retailers Complaints such as discounts and fictitious prices have always been high. In the industry view, the online shopping price chaos has been banned repeatedly, not only because of the interests of merchants, but also because of the lack of enforcement of laws and regulations.

In November 3rd, the national development and Reform Commission issued a reminder on regulating the behavior of online retail prices (hereinafter referred to as "reminder"). It prohibited the use of false or misleading price forms or price means to deceive and induce consumers to conduct spanactions.

The national development and Reform Commission said in a reminder that selling goods and providing services on the Internet should, like physical stores, consciously and legally mark prices, and focus on preventing fictitious original prices and false preferential discounts.

The reminder notes that Fictitious original price It means that the original price of the label is false and fabricated, not the lowest spanaction price in the first seven days of the promotion, or no spanaction record has been recorded. In developing promotional activities for unsold goods, no similar concepts such as "original price", "original price" and "spanaction price" should be used.

The reminder also points out that it is forbidden to use words such as "only today", "today's special offer" and "special price" to induce consumers. Secondly, it is forbidden to sell the goods or provide services in the form of extra price gifts. It is better to mark the names and quantities of the gifts, or to give the gifts to the inferior commodities. In addition, it is forbidden to accurately indicate the meaning of the comparison price or to be compared with the price without any source basis when carrying out promotional activities in the way of price comparison with other operators or other sales formats.

Although " Double 11 "It has not yet arrived, but consumers have reflected that the goods in the shopping cart have been quietly raised, and the original price of the commodity introductory web page has also been raised. A businessman who declined to be named told the Beijing Commercial Daily reporter that the pressure was great during the big promotion period. "At ordinary times, the price has been a slight profit". According to the Beijing Commercial Daily reporter, some businessmen will mark the "discount price" before this, not the original price to avoid risks.

Low price has been the focus of the "double 11" business promotion. But in the industry view, the fictitious original price has become an important source of "low price". I believe that with the continuous development of the electricity supplier, our legal system will be more perfect and better protect the legitimate rights and interests of consumers.