Electricity Supplier And Express Industry Jointly Write "Double Eleven" Hua Zhang
"Double eleven" has entered the countdown. It is understood that in order to meet the banquet of ten billion yuan, the electricity and express industry has already prepared for it. Data show that in 2014, "double eleven" on the same day, the total volume of the network spanactions amounted to 80 billion 511 million yuan, and with the further expansion of the "double eleven" influence, and the improvement of the operation and marketing level of the electricity supplier, the volume of the whole network spanaction in 2015 is expected to further improve.
Shen Zhengyuan, a senior researcher at CIC, told reporters that the key to achieving win-win cooperation between the e-business and the express delivery industry is to establish a good cooperative relationship. In fact, the e-commerce and express industry belong to the upstream and downstream relations in the e-commerce industry chain, and the two are inseparable. In order to achieve good cooperation, the two sides can reach an agreement, such as the electricity supplier promised to give express companies not less than a certain number of orders, and express enterprises need to improve the efficiency of the distribution of such orders.
To speed up the development of the express industry, the State Council recently issued several opinions on promoting the development of the express industry, encouraging all kinds of capital to enter the courier field in accordance with the law, supporting the merger and reorganization of listed companies, listing and financing, integrating small and medium-sized enterprises, optimizing the allocation of resources, and achieving strong and strong alliance. Complementary advantages We should accelerate the formation of some enterprises with international competitiveness and encourage "going global" to participate in international competition.
Shen Zhengyuan said that the current state of cross-border Online retailers The supervision should also carry out the responsibility of the main business operators and strengthen the traceability management of products. The cross border electricity providers are usually directly from overseas sellers to domestic consumers, and there is a lack of the main body of business responsibility in the middle, so as to implement the main responsibilities of the operators. Product traceability Management is very important, otherwise the interests of consumers will be difficult to be held accountable.
"At the same time, we should improve the channels of consumer rights protection. Because the sellers and buyers of cross-border electricity providers are in different countries, the problem of asymmetric information is more serious, so we need to maintain a smooth flow of consumer rights protection channels." Shen Zhengyuan told reporters.
"It is estimated that by 2020, the total volume of express business will reach 50 billion, and business income will reach 800 billion yuan. In the future, the direction of the development of the express industry is through the Internet plus express, "the express industry itself is the industry that starts from the net and prospers by the Internet." Ma Junsheng, the director of the State Post Office, said.
It can be said that "double eleven" is the best period to test the electricity supplier and the express delivery industry. Since 2011, "double eleven" has become the arena of the electricity supplier's wrestle. Tmall's sales of "double eleven" in 2010 have been 900 million yuan, and 2014 has ended with 57 billion 100 million scenery. In addition to Tmall and Jingdong, sales of other electricity providers increased by a year earlier, with Gome online sales up 580% year-on-year and suning.com online sales up 487% over the same period last year.
Ma Junsheng said that this year's "double eleven" regional business will be improved. With the maturity of big data sales, the traditional distribution process will make use of big data to analyze the needs of customers, advance the storage of goods, integrate warehouse and distribution, and save intermediate links, so as to alleviate the pressure of intensive group business. In addition, this year, the rural network has covered 2/3 of the townships, and the enthusiasm of the people to online shopping is higher. However, the courier industry is facing challenges from the nearest village. The last mile delivery is a new test for this year's express industry.
Ma Junsheng said that overseas purchases of Chinese goods through the "double eleven" this year will be a great challenge to China's spanportation corridors, customs and security inspection. It is necessary for the relevant departments to coordinate with each other to ensure smooth progress of the work during the "double eleven" period.
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