Silk Fair: Exhibition With "Exhibition Value"

The sixteenth session of the Silk Fair, which is the focus of attention, is the grand opening of the beautiful silk house, Hangzhou, Zhejiang, as an annual annual event with global influence.

First, around the silk design of the two major design competitions, a design invitational tournament.

This is China's first silk based design platform, which is ceremonial (wedding dress), women's wear design Grand Prix and the top twenty designers of China's silk dress design invitational tournament.

Based on silk materials, three major design directions, including dress, women's clothing and wedding dresses, have been integrated into the three demands of the leaders of Hangzhou's international summit next year, including the dress design requirements of the leaders, the development needs of Hangzhou's women's clothing industry and the need for more silk to blend into the dress.

Two, it is the trend analysis of two fashionable women's clothing in spring, summer, autumn and winter in 2016/17, the analysis of the overall trend of dress is the silk enterprise and women's clothing enterprise.

The future market situation that must be grasped and known is also an important market consultation for women's clothing enterprises.

Three, the design of intellectual property training, which is the knowledge that China's fashion design must enter into the international market, is also a weak point in the domestic design field. The organizing committee, from the long-term development of the industry, attaches great importance to the protection of intellectual property rights at the exhibition site, and promotes the awareness and maintenance of intellectual property rights in the Chinese clothing design industry. It has specially introduced the lawyers who are best at clothing intellectual property in Shanghai to teach on the spot.

Four, the silk dress buyer forum.

Many, but professional silk clothing buyer or clothing buyer's understanding of silk material clothing is a blank spot in the market at present. It is also a main factor that causes the market silk clothing to be less. Therefore, the organizing committee takes the training of buyer's silk material and clothing knowledge as the main way to promote buyer's familiarity and love for silk dress, and achieve the goal of purchasing more silk garments.

Five, clothing and commercial real estate salon, this is a platform for docking apparel and market channels, to help more clothing enterprises, especially in the commercial real estate in the relatively few silk clothing enterprises, to better understand the commercial real estate, help or promote silk clothing into the commercial real estate as an activity of the main destination.

Five characteristics of silk and fabric plate

First, the trend of silk fabrics.

This year's silk fabric trend has been carefully designed by the organizing committee.

And the invitation will be displayed in three different forms: show, static display and press release. Unlike previous years, the three forms were made by three different agencies, namely, the China Silk Association and China Fashion Association, Milan fashion week design director, and Italy fabric three professional institutions from Hangzhou, Shanghai and Milan three different cities to deduce the trend of silk fabrics respectively.

Let us judge from the Hangzhou silk people, the domestic fashion trend professional institutions and the international silk fashion frontier Italy experts on the trend of silk fashion.

Two, the four seasons innovation silk fabric competition contest and release.

This is the first time that China and the world have put forward the innovative activities of the organizing committee after the specialized demonstration of silk specialized weaving research institutes. The aim is to promote the development of silk from the raw materials of summer single season to the four seasons raw materials, thereby promoting the silk clothing market changing from summer to four seasons, and two driving the consumption and industry of silk.

The first finalist and award-winning four seasons fabric will be released to the fashion design industry.

Three, it is the interpretation of the fashion trend of the French PV exhibition. As the largest fashion fabric exhibition in the world, it has been the forefront of the fashion trend in the world. In order to let more silk people and fashion clothes people grasp the fabric trend of the just concluded autumn and winter PV exhibition, the organizing committee specially organized experts to interpret the trend of the PV exhibition at the silk Expo and women's Wear Exhibition.

Four, the theme forum on the development of silk fabrics, production technology and women's clothing market.

Five, the silk Internet + online silk Expo will start the conference. In order to better promote the design purpose of silk dress application, the Organizing Committee and chain Internet will jointly launch the online silk fabric platform, and use the platform of professional apparel service designers with chain Internet to design all the silk fabrics and products to the silk Expo online platform. The three day silk Expo will be extended to the silk fabric Expo in the whole time, and enhance the viscosity and extend the exhibition time dimension of silk enterprises and designers.