Store Operation Skills Can Greatly Enhance The Popularity Of Stores.

To enhance the popularity of stores, we must first know what the target market is, who the target customers are, and which people are shopping at the store, which concerns the location of stores. It would be absurd if anyone would visit the store without knowing what to do.

Products have the location of products, and stores should have the location of stores. For example, the positioning of star hotels is government leaders, enterprises and institutions veterans, foreign guests, successful people and so on, while the general location of restaurants is public, mainly facing wage earners, students and so on.

The "Asia" of the year opened up special venues and set up full-time personnel on the first floor of the shopping district, and launched the "baby entertainment circle" and "men's lounge". The former takes care of children for shoppers free of charge, while the latter takes care of their escorts for shoppers. The store's intentions are very good. service The gesture is very convincing. Small shops in general do not have the strength to provide specialized venues, but a chair or a cup of boiled water should be essential.

If the store is located in the middle and high grade, it should be dominated by medium and high grade goods. If the store is located in the middle and low grade, it should be mainly in the middle and low grade commodities. Salaried Students, migrant workers and so on, do not need to spend any energy or even give up to the "white collar" family with high consumption. The main customers of lingerie brand stores are 20-50 year old women. When considering ways to improve their popularity, they should focus on these people.

Only when the location of the store is clear, can the consumers better understand the needs of consumers and better satisfy the target customers, so as to win their favor. Otherwise, the eyebrows and moustache should be grasped. At the end, it can only be "bamboo basket water". The convenience principle occupies a place in the marketing theory of 4C. The so-called "convenience principle" is popularly speaking, that is, everything is convenient for customers to shop and enhance the popularity of stores.

Theoretical studies show that customer More than 70% of the purchase behavior is decided temporarily in the store. Optimizing shopping environment can not only attract more customers, but also stimulate customers to buy. It is an effective way to enhance popularity.

It is necessary to arrange a comfortable shopping environment for the spanferor, so that the overall style and layout of the entire business hall, as well as how each commodity is placed, should be consistent with customers' shopping psychology. Some people's daily consumer goods such as shampoo, soap, beverage and so on should be placed in the middle of the shelf that people can reach. In addition, some children like biscuits, jellies, toys and so on should be placed at the bottom of the shelf so that children can choose them.

The price of goods is clearly priced, and many people believe that when they go shopping, they will experience trouble because of the unknown price of the goods. Therefore, every commodity in the store must be clearly priced, preferably on the top left side of the goods, so that customers can see clearly and do well in the budget.