Sales Techniques Teach You To Easily Open A Good Store.
In order to deal with customers, achieve the purpose of sales.
Different trading strategies should be adopted according to different customers, circumstances and circumstances, so as to grasp the initiative and conclude pactions as soon as possible.
As long as customers want to buy more strongly, encourage him to buy, the chances of business are still great.
1 the preferential paction law is also called concession paction.
It refers to a way for salesmen to prompt customers to buy immediately by offering preferential conditions.
When using these preferential policies, salesmen should pay attention to three points:
1) let the customer feel that he is special. Your offer is only aimed at him, so that the customer can feel that he is very respectable and very unusual.
2) never give preferential treatment, otherwise customers will ask for further requests until you can not accept the bottom line.
3) show that your power is limited and you need to ask: "sorry, I can only give you the price within my processing authority."
Then the conversation turned, "but because you are my regular customer, I can ask the manager to give you some extra discount.
But it's hard for us to get such a discount, and I can only do my best. "
In this way, the customer's expectation will not be too high. Even if he doesn't get a discount, he will feel that you have done your best and won't blame you.
Salesman
To provide customers with two solutions to problems, no matter which kind of customers choose, it is a result we want to achieve.
With this method, customers should avoid the question of "to or not", but let the customer answer the question of "A or B".
For example, "do you prefer white or red?" "do you sign the bill today or do you sign it tomorrow?" "do you pay by credit card or cash?" note that when guiding customers to make a deal, do not ask for more than two choices, because too many choices make customers feel at a loss.
The key is to urge customers to buy products with their customers' heart and pride.
A couple of well known Hongkong couples went to the mall to pick up jewelry. They were interested in a $90 thousand jade ring and hesitated because of the high price.
At this time, the salesperson who was watching the scene walked over, and she introduced to the two guests, "when the president of a Southeast Asian country visited the shop, she also saw the ring and liked it very much.
But the price is too high to buy. "
When the salesman was in public, the couple immediately bought the ring because they wanted to show that they were more powerful than the president's wife.
The salesperson should be calm and natural when he is trying to persuade others, so as not to see that you are "stirring" him.
Customers are reluctant to take risks when buying products.
Customers who have not tried other products are generally skeptical and dare not to use them easily.
They are easy to trust and like for everyone's products.
A customer sees a microwave oven, but he doesn't want to buy it or not.
The salesperson said, "you really have a good eye. This is the most popular microwave oven at present.
On average, there are more than 50 units to be sold per day, and it is necessary to make a reservation in the busy season.
The law salesperson is directly asked after the customer buys the signal.
paction
。
When using the direct request method, we should avoid haste as far as possible. The key is to get clear purchase signals from customers.
For example, "Mr. Wang, since you have no other opinion, let's sign the bill now."
When you put forward the requirements of the paction, you should remain silent and wait for customers' reaction.
Never say anything again, because your sentence is likely to draw the attention of the customer immediately, so that the paction will fall short.
hold
Customer
All the actual benefits brought about by the exchange with oneself are displayed in front of the customers, sorting the matters of customers' concern, then closely combining the characteristics of the products with the customers' concerns, summarizing all the interests that the customers are most interested in, and finally pushing the customers to reach an agreement.
Use the psychology of "afraid of not buying".
The more people can't get or buy things, the more they want to buy it and buy it, which is the weakness of human nature.
Once customers realize that buying this product is a rare opportunity, they will take immediate action.
The loss of business law is to seize the customer "to be happy, lost to bitter" psychology, by giving customers certain pressure to urge the other party to make a timely purchase decision, in general can be done from these aspects:
1) limited quantity.
Similar to the "limited purchase quantity, want to buy as soon as possible".
2) time limit.
They enjoy preferential treatment within the specified time.
3) Limited service.
Mainly in the specified number of services will be better.
4) limit the price.
It is mainly aimed at commodities that want to raise prices.
In short, we should carefully consider the consumption target and consumption psychology, and then set up an effective way to deal with the loss.
Of course, this method can not be used arbitrarily or out of nothing, otherwise it will eventually lose customers.
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