Brand Marketing Should Seize The Psychological Needs Of Consumers.

With the intensification of market competition, the market has already put forward Mental marketing The concept of clubs and enterprises is that they want to connect with consumers to achieve emotional connection. They must enter the hearts of consumers and find their real product needs. May someone say that consumers will have time to tell their real needs in the increasingly accelerated pace of life? In fact, consumers' inner barriers seem strong and soft, but if you choose the right direction, you can easily go deep into the depths and capture hearts.

A target enterprise and a good marketing plan can only ensure that brand marketing has strong internal drive in the future, only by constantly exploring and exploring the consumers. brand marketing Promoting consumption and exploding popularity. Today's consumers are no longer as rational as they used to be when they choose to buy brands. They pay more attention to the psychological feelings that brands bring to them. Rather than paying for your products, they are paying for their psychological feelings because they care more about themselves than your products.

There is a deep psychological motivation behind any behavior of consumers. This motivation is different from traditional, cultural and educational backgrounds. That is what we call consumers' insight, why consumers need insight and how consumers perceive. The most important thing is to understand and grasp the hearts of consumers truly and completely.

Consumer insight is a dynamic research, that is, dynamic tracking why consumers will buy our products, why they agree to repeat consumption, why a considerable proportion of consumers no longer buy our products and so on. The process of digging is not simple. Without a pair of eyes, it is likely to fall into it. Consumer A trap without a heart.

Europe's top football clubs, which have tens of millions of fans in the world, have been supporting the club year after year. However, they have not received any benefit from the club. The key point is that these clubs have a deeper connotation than their interests, which can make fans and brands more closely maintain. They are the unique spirit of these clubs through the performance, skills, tactics and achievements of the players. That is the spirit behind them. This spirit of struggle and competitive spirit has aroused the sympathy of the fans, so that they are willing to follow the love to the end. We are familiar with Manchester United, Real Madrid and China. In the sports world, in the entertainment and consumer goods market, it is more attractive to accurately dig out the insight of consumers than to provide consumers with tangible benefits.

In English, there is a word called "dig". When it is interpreted as transitive verb, it has the meaning of "digging and exploring". Selling products and making brands is dealing with consumers, and if you want to deal well with consumers, you have to work hard to communicate with consumers. What Dig wants to do is to dig out a way to the consumer psychology. In the consumer insight, we will find many seemingly reasonable consumer requirements, that is, the consumer's want. These want will cause many of our marketers to get into a misunderstanding, and mistakenly believe that want is the need of consumers. If it does not mean that it is necessary, enterprises should not only focus on the pursuit of consumer satisfaction, but also focus on consumer insight.

To do a good job in brand marketing, consumer insight needs a lot of practice accumulation and practical experience to a large extent, and the knowledge and tools of various disciplines need to be used. In the past, sociology and social psychology were used as the analytical framework of consumer insight. Now, the consumer insight has developed to use cultural analysis, anthropology, and even psychoanalysis to explore the deep motives and mental codes of consumers. From discovery to popularity, from popularity to the ultimate trend, brand building and product marketing must always keep pace with market development. This will inevitably require consumers to understand and keep pace with the times, and keep a keen sense of and judgement on the movements and market trends in the market, so as to ensure the effectiveness of brand marketing.

It can be said that no brand in the world can say that it has fully understood the consumer, and has grasped and occupied the market well, because as time changes, consumers' ideas, pursuits and values will also change.